What I’ve found to be interesting in my many years of working with authors, thought leaders and speakers is that most (not all) are amazing at ideating and creating new ideas, models and theories. It’s actually a thing of beauty for me to watch them sketch out their latest thinking on the back of an envelope or a white board. It’s typically well thought out and the impact of these ideas if unleashed at an enterprise level could have astounding ramifications for individuals, teams and organizations.
Astounding change resulting from a world-renowned thought leader’s great idea is not an everyday occurrence. Breakthroughs don’t happen often. In order to effectively leverage and monetize great content here are a few things a thought leader needs to do. If you can execute these well you can move from the back of the envelope to signing the back of large checks quicker and more often.
The back of the envelope may be your comfort zone, your sweet spot actually, but getting to a place where your work can be rolled out across an organization requires more then a sketch or an interactive whiteboard session. The rewards are worth it and you’ll actually get used to (rather quickly) signing the backs of checks more often.