From the category archives:

General

Are you doing a great job but of answering the wrong question?

by peterwinick on August 18, 2011

Thought leaders and authors for the most part really enjoy talking about their content and their work. They typically can come up with data, a story or an anecdote that exemplifies the power of their models and concepts in action.  They’ll quote research they’ve done to support the work as well as case studies that [...]

{ 0 comments }

Strategy is not the same as goal setting

by peterwinick on August 16, 2011

One of the outcomes of developing a viable strategy is defining goals.  Without having clearly defined  goals and carefully chosen tactics that support those goals you obviously won’t be able to gauge your progress and make adjustments to your strategic plan.  That being said I’ve seen to many people confuse strategy with goal setting.  They [...]

{ 1 comment }

Are your assets idle? Learn to leverage them.

by peterwinick on August 4, 2011

Here’s a business model for you to consider.  An organization is consistently investing in developing new offerings and solutions.  A vast amount of resources (time, energy, effort and money) are used to create them.  Once they are produced a few clients use them for a short period of time and the company shifts it’s focus [...]

{ 0 comments }

Get your content out to those who care the most.

by peterwinick on August 2, 2011

In order to build your brand and get your message out as a thought leader you need to obviously get your content out to the market on a consistent basis.  Seems like a pretty obvious statement and with all of the great tools available today it is actually easier than ever to do so.  The [...]

{ 0 comments }

Are you staying on your strategic track?

by peterwinick on June 13, 2011

If you have invested the time and energy into developing a strategy one of the most difficult things to do is to make sure you are sticking to it.  We tend to get into a macro, global or holistic way of the thinking when we are investing the time and energy to develop the right [...]

{ 0 comments }

Can you clearly articulate the impact of your work?

by peterwinick on May 4, 2011

I’m often confused when talking to authors and thought leaders when I ask them to tell me how their work impacts the lives and businesses of their clients.  Many times they’ll immediately dive into a thorough explanation of  models, processes and the latest iteration of the work they do.  Other times I’ll get an update [...]

{ 2 comments }

Thought leaders should inspire change leaders

by peterwinick on April 11, 2011

I had a great conversation last week with an author and true thought leader.  At first we discussed how the term “thought leader” is quickly becoming over used (is it guru 2.0?) and we agreed that anyone that labels him or herself a thought leader probably isn’t one.  If someone else calls you a thought [...]

{ 1 comment }

How wide is your reality gap?

by peterwinick on March 23, 2011

I’ve noticed in the last several months of working with a wide variety of authors and thought leaders a strange phenomenon that I now refer to as “the reality gap”.  Basically what it means is that there is content that a thought leader or author creates and there is content that the market buys.  If [...]

{ 0 comments }

Are you losing faith in your business, mission or passion?

by peterwinick on March 21, 2011

It’s difficult being a thought leader.  It requires a lot of hard work and focus and creating content that has the potential to change peoples lives, enable organizations to operate more effectively or introduce a new way of thinking.  Especially when you as the author or thought leader know (from experience, intuition, etc.) that it [...]

{ 0 comments }

Do you have content or do you have the potential to build a business?

by peterwinick on February 23, 2011

In speaking with a wide variety of authors and thought leaders lately it occurred to me that while every author clearly has content not every author has content that can evolve into a viable business.  The reviews may be off the charts, the feedback may be incredible but don’t allow that to cloud your judgment [...]

{ 2 comments }

← Previous Entries

Next Entries →