Services

Strategy Session- Defining The Platform and The

Business Models to Support it

1) Pre Meeting Prep During this phase  I will need a variety of information from you, things I typically ask for are anything that would be a good representation of your current IP/ Content including client work, articles you’ve written, speeches you’ve given, manuscripts or outlines for potential books, models you’ve created and used, etc.  I would also like to understand your current pipeline and your current client work in progress as well as some basic financial information on your business ( if applicable) We will discuss what you enjoy doing and what you’d like to be doing more of such as keynote speaking, training, writing, consulting engagements and developing tools.  I will also need you to spell out your goals as well as “non negotiables” relative to your achieving those goals.  I spend a lot of time diving into the IP and thinking about the current state of the business as well as looking at both through the lens of your goals.

2) On-Site Strategy and Whiteboarding Session. We will spend a day together a mutually convenient location. . During this session we will review your goals, dive deep into the inventory of resources that you have (IP, Clients, your Network, etc).  We will than discuss the platform you would most like to build and connect that to business models alternatives to determine the best model to support the platform.  We will also uncover questions that we may not be able to answer in real time and will figure out the best means of getting answers to them.

3) Post Session Debrief- Within a week or so of our meeting we will do a debrief that will include a summary of our session, decisions that were made and decisions that need to be made so that you have the clarity that you need to effectively prioritize what needs to be done.  This phase may include making some introductions and bringing in others to answer specific issues or to get legal advice if needed We will agree on what the priorities are and how tasks will be executed to support the platform.

Thought Leadership Marketing

If you’re looking to promote your  book or your content,  generate business opportunities, or just increase your exposure to the constituents that matter most to you, Thought Leadership Marketing (TLM) is what you’re looking for.

Based on Thought Leadership Leverage’s specialized focus on  thought leadership, we are in a unique position to help promote and spread your message through a variety of appropriate channels.  Available as either a 6 month or 12 month program, Thought Leadership Marketing helps you be heard by the people that would most benefit from your content.   We identify the most relevant constituents for your content, research where they are both online and offline (blogs, events, trade magazines, mass media, etc), and build and execute an outreach plan that takes your message where it needs to go.  It’s part marketing, part lead generation, part PR and part brand building. The TLM program includes:

1. A strategy session in which we define your target constituents, and what you’re looking to accomplish once you reach them.  We get very specific relative to your goals and expectations.
2. Research into the ideal promotional mediums for you and your message (specific blogs, conferences, trade magazines, etc.)
3. Organization of your existing assets (video, articles, tools, etc.) with suggestion on (and assistance in) the creation of new material.  We will also guide you in how to repurpose your content effectively so that it can be leveraged.
4. Creation of a Target Outreach Plan, complete with specific targets, goals and track-able metrics.
5. Initial execution of the outreach plan and facilitation of handoff of relationships.

Each Thought Leadership Marketing program we create is designed to address a client’s specific goals and needs; yours may be customized from offerings listed above.

Strategic Advisory Services

I often serve as an advisor to authors, companies and their boards.  The issues I assist them with are:

• Assistance in developing IP
• Platform Development
• Outsourcing content and product development
• Sales, Marketing, Business Development
• Strategic Partnerships
• Content Licensing
• Developing a monetization strategy
• Developing and executing a viable speaking business
• Developing a consulting practice
• Developing a professional or personal development business
• Developing an assessment tools based business
• Business Plans
• Marketing Plans

Product Road Map Development

This solution is a customized solution that includes:

• An analysis of the current state of your IP/Content
• Research of your target market(s)
• Research of current and potential competitors
• Crafting of your value proposition
• Develop an initial product roadmap that will clearly and concisely lay out what modalities your content can be converted into as well as the costs of doing so and the market potential for each solution.

Outsourced Sales/Marketing/Business Development

I work with clients as their Sales/Marketing/Business Development resource and can recruit and manage teams in these areas for my clients.

Book Launch

• Define the objectives of your book’s marketing campaign
• Establish specific success metrics aligned with your goals
• Design a custom, multi faceted book marketing campaign
• Develop necessary collateral and tools to support the campaign
• Execute the campaign or manage the execution of the campaign
• PR initiatives
• Social Media book marketing campaign
• Book Tours (online and offline)

Interim Leadership

I will also take on a variety of roles in either a full time or part time capacity:

• CEO
• COO
• President
• Managing Director
• SVP (Sales/Marketing/Strategy/Business Development/Partnerships)
• Consultant

Speaker Services

I work with many well known speakers and offer the following services to speakers:

• Audit of your current business
• Speakers Bureau Outreach and Relationship Development
• Marketing
• Managing of Speaking Businesses
• Developing a Speaking Business Model and Plan
• Staffing and Advisory Services