by peterwinick on September 26, 2011
One of the challenges you face when considering the ways to leverage your content is that there are now more modalities than ever before that people use to consume content. The days of just reading a book or an article to gain knowledge are over. You need to be able to understand who your market [...]
by peterwinick on September 22, 2011
Here are few more ideas to think about when contemplating how to best leverage your content and your book. Obviously not every option is a viable one for everyone but the more you consider the more you will ultimately be able to use. 1 Create an Assessment Tool
What will happen if people read your [...]
by peterwinick on September 15, 2011
Everybody is doing it. With easy-to-use, off-the-shelf publishing software, even producing a good looking book isn’t that difficult. Books are being written and published at the highest rate in history. It’s selling books that is the problem. Many authors write a book and simply expect the sales of the book to propel them towards riches [...]
by peterwinick on January 27, 2011
I loved the movie Field of Dreams, it was well written and told an inspiring story. But let’s face facts, it was a movie in the classic Hollywood style. It was designed to make you feel good and deliver a message that “if you build it they will come” that tugged at your heart strings. [...]
by peterwinick on April 28, 2010
We as rational, logical adults tend to avoid confusion. It seem like the right thing to do but if your objective is to gain clarity, resolve a conflict, come up with an innovative solution or just to be able to think through something in a critical way you need to embrace confusion. If you’re spending [...]
by peterwinick on April 15, 2010
if being overwhelmed isn’t a “competitive advantage” but being whelmed might be how do you get there?
Peter Winick has over twenty years of experience and has worked with a variety of thought leaders. In addition, he has built and managed several consulting and professional development organizations.
