by peterwinick on December 13, 2011
Left brain or right brain? Innovation versus execution? Process or people? Strategic versus tactical? Many of these concepts are positioned as either/or behaviors or default types of people, teams and organizations. There are ample tools to help determine your dominant type or style. There are also dozens if not hundreds of books on each of [...]
by peterwinick on November 1, 2011
Being a successful author or thought leader is not easy. It’s incredibly rewarding on many levels yet it’s getting more and more difficult for many to be able to effectively monetize their content. The quaint old days of getting a nice advance from a publisher and then going out on the speaking circuit a [...]
by peterwinick on September 26, 2011
One of the challenges you face when considering the ways to leverage your content is that there are now more modalities than ever before that people use to consume content. The days of just reading a book or an article to gain knowledge are over. You need to be able to understand who your market [...]
by peterwinick on September 22, 2011
Here are few more ideas to think about when contemplating how to best leverage your content and your book. Obviously not every option is a viable one for everyone but the more you consider the more you will ultimately be able to use. 1 Create an Assessment Tool
What will happen if people read your [...]
by peterwinick on September 15, 2011
Everybody is doing it. With easy-to-use, off-the-shelf publishing software, even producing a good looking book isn’t that difficult. Books are being written and published at the highest rate in history. It’s selling books that is the problem. Many authors write a book and simply expect the sales of the book to propel them towards riches [...]
by peterwinick on August 25, 2011
Making mistakes in pursuit of your goals is an unavoidable part of the process. Some folks are afraid to make any mistakes at all and the result is that they don’t take enough chances, embrace risk, try new things and ultimately limit their chances of being successful. That being said I think that you need [...]
by peterwinick on May 4, 2011
I’m often confused when talking to authors and thought leaders when I ask them to tell me how their work impacts the lives and businesses of their clients. Many times they’ll immediately dive into a thorough explanation of models, processes and the latest iteration of the work they do. Other times I’ll get an update [...]
by peterwinick on March 21, 2011
It’s difficult being a thought leader. It requires a lot of hard work and focus and creating content that has the potential to change peoples lives, enable organizations to operate more effectively or introduce a new way of thinking. Especially when you as the author or thought leader know (from experience, intuition, etc.) that it [...]
by peterwinick on February 23, 2011
In speaking with a wide variety of authors and thought leaders lately it occurred to me that while every author clearly has content not every author has content that can evolve into a viable business. The reviews may be off the charts, the feedback may be incredible but don’t allow that to cloud your judgment [...]
by peterwinick on January 27, 2011
I loved the movie Field of Dreams, it was well written and told an inspiring story. But let’s face facts, it was a movie in the classic Hollywood style. It was designed to make you feel good and deliver a message that “if you build it they will come” that tugged at your heart strings. [...]
Peter Winick has over twenty years of experience and has worked with a variety of thought leaders. In addition, he has built and managed several consulting and professional development organizations.
