Posts tagged as:

Content Management

How wide is your reality gap?

by peterwinick on March 23, 2011

I’ve noticed in the last several months of working with a wide variety of authors and thought leaders a strange phenomenon that I now refer to as “the reality gap”.  Basically what it means is that there is content that a thought leader or author creates and there is content that the market buys.  If [...]

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Do you have content or do you have the potential to build a business?

by peterwinick on February 23, 2011

In speaking with a wide variety of authors and thought leaders lately it occurred to me that while every author clearly has content not every author has content that can evolve into a viable business.  The reviews may be off the charts, the feedback may be incredible but don’t allow that to cloud your judgment [...]

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Field of Dreams– Great Movie, Dumb Strategy

by peterwinick on January 27, 2011

I loved the movie Field of Dreams, it was well written and told an inspiring story.  But let’s face facts, it was a movie in the classic Hollywood style.  It was designed to make you feel good and deliver a message that “if you build it they will come” that tugged at your heart strings.  [...]

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3 Challenges That Authors and Thought Leaders Face

by peterwinick on November 15, 2010

In the last two weeks I’ve interviewed a wide variety of authors and thought leaders to gain insight into what they struggle most with.  While the range of experience and expertise amongst the group was pretty wide what was most interesting is that the challenges they faced were pretty similar.  Their areas of focus and [...]

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Constantly Creating vs. Leveraging

by peterwinick on August 4, 2010

In most businesses the goal is to develop a product, service or solution that can be leveraged.  It’s not a very controversial topic, it’s pretty much how companies operate.  In the world of content it doesn’t always work that way and based on some of the work I’ve been doing over the last few months [...]

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Are you effectively repurposing your content?

by peterwinick on May 10, 2010

You’ve gotten your book published, you’ve written a zillion articles and delivered countless speeches.  Good, that’s a great library to pull from.  You obviously need to constantly communicate with your followers, to provide them with valuable content to keep them engaged however this can be incredibly time consuming.  So what’s a thought leader to do? [...]

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