by peterwinick on November 1, 2011
Being a successful author or thought leader is not easy. It’s incredibly rewarding on many levels yet it’s getting more and more difficult for many to be able to effectively monetize their content. The quaint old days of getting a nice advance from a publisher and then going out on the speaking circuit a [...]
by peterwinick on September 26, 2011
One of the challenges you face when considering the ways to leverage your content is that there are now more modalities than ever before that people use to consume content. The days of just reading a book or an article to gain knowledge are over. You need to be able to understand who your market [...]
by peterwinick on September 22, 2011
Here are few more ideas to think about when contemplating how to best leverage your content and your book. Obviously not every option is a viable one for everyone but the more you consider the more you will ultimately be able to use. 1 Create an Assessment Tool
What will happen if people read your [...]
by peterwinick on September 15, 2011
Everybody is doing it. With easy-to-use, off-the-shelf publishing software, even producing a good looking book isn’t that difficult. Books are being written and published at the highest rate in history. It’s selling books that is the problem. Many authors write a book and simply expect the sales of the book to propel them towards riches [...]
by peterwinick on September 8, 2011
Every thought leader and author has a vision, in fact every successful business has a vision. Often a lot of time, energy and effort is spent debating, crafting and fine tuning the vision to insure it is perfect. It’s integrated into the marketing and communication programs of the organization, the training and development of the [...]
by peterwinick on August 25, 2011
Making mistakes in pursuit of your goals is an unavoidable part of the process. Some folks are afraid to make any mistakes at all and the result is that they don’t take enough chances, embrace risk, try new things and ultimately limit their chances of being successful. That being said I think that you need [...]
by peterwinick on August 23, 2011
I have the privilege of working with some of the greatest thought leaders of our time. I learn something from each of them during every interaction and (hopefully) more often than not they learn something from me as well. The range of expertise that my clients have is vast; sales, leadership, management, communications, strategy, marketing, [...]
by peterwinick on August 2, 2011
In order to build your brand and get your message out as a thought leader you need to obviously get your content out to the market on a consistent basis. Seems like a pretty obvious statement and with all of the great tools available today it is actually easier than ever to do so. The [...]
by peterwinick on June 13, 2011
If you have invested the time and energy into developing a strategy one of the most difficult things to do is to make sure you are sticking to it. We tend to get into a macro, global or holistic way of the thinking when we are investing the time and energy to develop the right [...]
by peterwinick on March 23, 2011
I’ve noticed in the last several months of working with a wide variety of authors and thought leaders a strange phenomenon that I now refer to as “the reality gap”. Basically what it means is that there is content that a thought leader or author creates and there is content that the market buys. If [...]
Peter Winick has over twenty years of experience and has worked with a variety of thought leaders. In addition, he has built and managed several consulting and professional development organizations.
