by peterwinick on March 21, 2011
It’s difficult being a thought leader. It requires a lot of hard work and focus and creating content that has the potential to change peoples lives, enable organizations to operate more effectively or introduce a new way of thinking. Especially when you as the author or thought leader know (from experience, intuition, etc.) that it [...]
by peterwinick on January 13, 2011
As an author or a thought leader there are many ways that you can and should offer your content to clients. Assessment tools, training, consulting, speaking, products, e-learning programs, coaching the list is almost endless. The tough part is being able to convert your content into the right modality at the right price point for [...]
by peterwinick on December 14, 2010
When speaking with authors and thought leaders I typically ask them to tell me about their work. More often than not the answers I get are fairly complex and somewhat confusing. I’ll probe a bit and try to get them to clarify and be specific and for many this is a challenge. The reasons for [...]
by peterwinick on November 15, 2010
In the last two weeks I’ve interviewed a wide variety of authors and thought leaders to gain insight into what they struggle most with. While the range of experience and expertise amongst the group was pretty wide what was most interesting is that the challenges they faced were pretty similar. Their areas of focus and [...]
by peterwinick on October 11, 2010
As an author or thought leader it used to be that you were viewed as the expert and you honed your craft, published your books, did some public speaking and attracted followers. If your message was interesting, smart, innovative or engaging people listened and they followed. And you wrote another book, spoke some more and [...]
by peterwinick on August 15, 2010
Dgupta5150, Deepak Gupta LinkedIn, Marketing by Deepak Gupta, Tips by Deepak Gupta, Deepak Gupta social media, Deepak Gupta marketing via Enlightening Chat with Peter Winick. Enlightening Chat with Peter Winick Peter Winick and Richard Branson Today, I have the pleasure of connecting with Peter Winick, Founder and CEO at Winick Enterprises, Inc – Thought Leadership [...]
by peterwinick on August 6, 2010
It seems like many of the thought leaders and authors I speak with are pulled in a million directions and have made a millimeter of progress in each. There’s also a group of them that have made a mile of progress in just a few. I’ve spent some time thinking about the differences in these [...]
by peterwinick on August 4, 2010
In most businesses the goal is to develop a product, service or solution that can be leveraged. It’s not a very controversial topic, it’s pretty much how companies operate. In the world of content it doesn’t always work that way and based on some of the work I’ve been doing over the last few months [...]
by peterwinick on July 26, 2010
I consider myself very fortunate for a variety of reasons. One of those reasons is that I have the opportunity to work with people that are the best and brightest in their respective fields and that they are passionate about their work and the impact it has on others. Some of these folks are literally [...]
by peterwinick on July 21, 2010
Everyone has a favorite meal, something special that you crave or maybe it’s the ambience of the restaurant, the memories it brings to mind, the flavors, the smells or the textures. Now no matter what that meal is you wouldn’t eat it every day and it would be quite unusual if everyone you knew had [...]
Peter Winick has over twenty years of experience and has worked with a variety of thought leaders. In addition, he has built and managed several consulting and professional development organizations.
