Deep Expertise in Helping Those With Deep Expertise- A blog by Peter Winick
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by peterwinick on November 1, 2011
Being a successful author or thought leader is not easy. It’s incredibly rewarding on many levels yet it’s getting more and more difficult for many to be able to effectively monetize their content. The quaint old days of getting a nice advance from a publisher and then going out on the speaking circuit a [...]
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by peterwinick on August 23, 2011
I have the privilege of working with some of the greatest thought leaders of our time. I learn something from each of them during every interaction and (hopefully) more often than not they learn something from me as well. The range of expertise that my clients have is vast; sales, leadership, management, communications, strategy, marketing, [...]
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by peterwinick on March 23, 2011
I’ve noticed in the last several months of working with a wide variety of authors and thought leaders a strange phenomenon that I now refer to as “the reality gap”. Basically what it means is that there is content that a thought leader or author creates and there is content that the market buys. If [...]
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by peterwinick on January 13, 2011
As an author or a thought leader there are many ways that you can and should offer your content to clients. Assessment tools, training, consulting, speaking, products, e-learning programs, coaching the list is almost endless. The tough part is being able to convert your content into the right modality at the right price point for [...]
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by peterwinick on June 18, 2010
I’ve spent the last week interviewing about 50 authors, thought leaders and gurus. A group of smart, passionate folks with very eclectic expertise. One of the many things I learned is many of them suffer from what I call “GURUITIS”. I figured I might as well take a page out of the pharma industries play [...]
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by peterwinick on June 17, 2010
Every author and thought leader that I have worked with, currently work with or interact with is passionate about their work. It’s their “baby” and they invested years (sometimes decades) of their time, energy, resources, effort and money to make it the best that it can be. They are the best at what they do [...]
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by peterwinick on May 13, 2010
There comes a time that every author or thought leader has to ask themselves if their work and their passion is a hobby or is it a profession? There are no right answers to this question. In some instances its a progression from one to the other; a passion becomes a hobby and you’ve found [...]
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Peter Winick has over twenty years of experience and has worked with a variety of thought leaders. In addition, he has built and managed several consulting and professional development organizations.Posting tweet...
