Posts tagged as:

Health

Do you have a diagnostic process built into your sales process?

by peterwinick on May 20, 2010

Imagine going to your doctor and telling him what you think you need.  “Hey doc, I’m middle aged, a few pounds overweight and there’s a history of heart disease in my family.  I’ve heard you’re a great surgeon and I’ve got the budget for open heart surgery, can we schedule something for next month?”.  Do [...]

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Embracing confusion

by peterwinick on April 28, 2010

We as rational, logical adults tend to avoid confusion.  It seem like the right thing to do but if your objective is to gain clarity, resolve a conflict, come up with an innovative solution or just to be able to think through something in a critical way you need to embrace confusion. If you’re spending [...]

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Behavioral Accountability – Why don’t we hold ourselves accountable for the behaviors that drive results?

by peterwinick on April 22, 2010

One of the big buzz words du jour is accountability.  Accountability is certainly a powerful word and when the underlying concept is actually  internalized by individuals and becomes a value that a team or an organization respects and honors the impact can be profound.  The issue is that when we read about accountability or experience [...]

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Is your content all steak or all sizzle? What’s the right mix of boring to B.S.?

by peterwinick on April 20, 2010

Here’s something that I don’t think  folks think about enough when figuring out how best to position their content.  What is the right mix of steak to sizzle or to be blunt how do you balance the “boring” with the “bullshit”?  A common complaint that I often hear about someone that is successfully commercializing their [...]

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