by peterwinick on May 4, 2011
I’m often confused when talking to authors and thought leaders when I ask them to tell me how their work impacts the lives and businesses of their clients. Many times they’ll immediately dive into a thorough explanation of models, processes and the latest iteration of the work they do. Other times I’ll get an update [...]
by peterwinick on January 13, 2011
As an author or a thought leader there are many ways that you can and should offer your content to clients. Assessment tools, training, consulting, speaking, products, e-learning programs, coaching the list is almost endless. The tough part is being able to convert your content into the right modality at the right price point for [...]
by peterwinick on October 15, 2010
Last week I had the pleasure of seeing Jim Collins speak at Radio City Music Hall at the World Business Forum one of the many points that he brought up was that we are now operating in a period of great uncertainty and that uncertainty is now the rule, not the exception. While I don’t [...]
by peterwinick on August 6, 2010
It seems like many of the thought leaders and authors I speak with are pulled in a million directions and have made a millimeter of progress in each. There’s also a group of them that have made a mile of progress in just a few. I’ve spent some time thinking about the differences in these [...]
by peterwinick on July 15, 2010
In speaking with a wide range of authors and thought leaders lately one of the key things that struck me was the connection between clarity, the ability to prioritize activities effectively and success. I believe that clarity is not exactly a binary state but it isn’t something that exists on a continuum either. I asked [...]
by peterwinick on June 29, 2010
One of the many things I’ve learned in the last two weeks as a result of speaking with a wide variety of thought leaders is that one way to look at content is to determine if it’s primary application is to develop skills or to challenge and change mindsets. I believe there are three phases [...]
by peterwinick on June 7, 2010
You’ve developed great content and things seem to be moving along. Your satisfied with the momentum you have and your work is being well received. Sounds pretty good. The question to ask is are you being reactive or are you being proactive? Do you have a plan in place with goals and milestones you are [...]
by peterwinick on May 11, 2010
When we attempt to solve a problem, build a business or get a team to perform we begin with certain assumptions. There are basically two types of assumptions that we start with. There are assumptions that we choose to make based on our understanding of a market or a situation and there are assumptions that [...]
by peterwinick on March 25, 2010
having great content is not an easy accomplishment by any stretch of the imagination but frankly it’s only table stakes when it comes to leveraging effectively.
by peterwinick on December 24, 2009
So you’ve got a solid idea, concept, methodology or suite of tools. You’ve been refining and practicing it for months, years or decades. You’ve written about it and have clients that embrace it. Maybe you’ve built a business or a series of businesses around your work or are considering doing so. Here’s a [...]