by peterwinick on November 15, 2010
In the last two weeks I’ve interviewed a wide variety of authors and thought leaders to gain insight into what they struggle most with. While the range of experience and expertise amongst the group was pretty wide what was most interesting is that the challenges they faced were pretty similar. Their areas of focus and [...]
by peterwinick on May 13, 2010
There comes a time that every author or thought leader has to ask themselves if their work and their passion is a hobby or is it a profession? There are no right answers to this question. In some instances its a progression from one to the other; a passion becomes a hobby and you’ve found [...]
by peterwinick on May 11, 2010
When we attempt to solve a problem, build a business or get a team to perform we begin with certain assumptions. There are basically two types of assumptions that we start with. There are assumptions that we choose to make based on our understanding of a market or a situation and there are assumptions that [...]
by peterwinick on April 20, 2010
Here’s something that I don’t think folks think about enough when figuring out how best to position their content. What is the right mix of steak to sizzle or to be blunt how do you balance the “boring” with the “bullshit”? A common complaint that I often hear about someone that is successfully commercializing their [...]