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Marketing and Advertising

How wide is your reality gap?

by peterwinick on March 23, 2011

I’ve noticed in the last several months of working with a wide variety of authors and thought leaders a strange phenomenon that I now refer to as “the reality gap”.  Basically what it means is that there is content that a thought leader or author creates and there is content that the market buys.  If [...]

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In speaking with a wide range of authors and thought leaders lately one of the key things that struck me was the connection between clarity, the ability to prioritize activities effectively and success.  I believe that clarity is not exactly a binary state but it isn’t  something that exists on a continuum either. I asked [...]

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Every author and thought leader that I have worked with, currently work with or interact with is passionate about their work.  It’s their “baby” and they invested years (sometimes decades) of their time, energy, resources, effort and money to make it the best that it can be.  They are the best at what they do [...]

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What’s the market value of a good idea? In my experience it’s pretty much a big fat zero.

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