by peterwinick on September 26, 2011
One of the challenges you face when considering the ways to leverage your content is that there are now more modalities than ever before that people use to consume content. The days of just reading a book or an article to gain knowledge are over. You need to be able to understand who your market [...]
by peterwinick on February 23, 2011
In speaking with a wide variety of authors and thought leaders lately it occurred to me that while every author clearly has content not every author has content that can evolve into a viable business. The reviews may be off the charts, the feedback may be incredible but don’t allow that to cloud your judgment [...]
by peterwinick on August 4, 2010
In most businesses the goal is to develop a product, service or solution that can be leveraged. It’s not a very controversial topic, it’s pretty much how companies operate. In the world of content it doesn’t always work that way and based on some of the work I’ve been doing over the last few months [...]
by peterwinick on July 15, 2010
In speaking with a wide range of authors and thought leaders lately one of the key things that struck me was the connection between clarity, the ability to prioritize activities effectively and success. I believe that clarity is not exactly a binary state but it isn’t something that exists on a continuum either. I asked [...]
by peterwinick on July 2, 2010
I’ve spoken with over 50 authors and thought leaders in the last few weeks and asked them all what they struggle with. The range of experience and levels of success that this group has achieved was varied; I spoke with experts that had been practicing for 30 years and some that have been practicing for [...]
by peterwinick on June 8, 2010
I recently wrote a piece on challenging your assumptions (http://bit.ly/blHITH) and based on some of the comments I got as well as some additional thinking on the subject I realized that we can’t challenge something if we aren’t aware that it exists. Even if we are aware that something does exist it may not be [...]
by peterwinick on April 26, 2010
I’ve observed on many an occasion a lack of clarity around the potential value an author or thought leader has relative to their content. In order to understand what the potential value is and how you can go about obtaining it you need to be able to answer the following question. Is it the right [...]
by peterwinick on April 9, 2010
In my work I witness first hand all sorts of frustration. Individuals contributors are frustrated when they don’t feel heard; when the objectives that they are tasked with meeting seem unreachable; when they need to constantly battle internal politics and silos in order to serve their clients, the list is almost endless. Teams are frustrated [...]
by peterwinick on March 3, 2010
What’s the market value of a good idea? In my experience it’s pretty much a big fat zero.
Peter Winick has over twenty years of experience and has worked with a variety of thought leaders. In addition, he has built and managed several consulting and professional development organizations.
