Posts tagged as:

New product development

Leveraging your book and platform strategically – part 3

by peterwinick on September 26, 2011

One of the challenges you face when considering the ways to leverage your content is that there are now more modalities than ever before that people use to consume content.  The days of just reading a book or an article to gain knowledge are over.  You need to be able to understand who your market [...]

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Leveraging your book and platform strategically- part 2

by peterwinick on September 22, 2011

Here are few more ideas to think about when contemplating how to best leverage your content and your book.  Obviously not every option is a viable one for everyone but the more you consider the more you will ultimately be able to use. 1    Create an Assessment Tool  

 
 
What will happen if people read your [...]

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You’d get tired of even your favorite meal after a while, wouldn’t you?

by peterwinick on July 21, 2010

Everyone has a favorite meal, something special that you crave or maybe it’s the ambience of the restaurant, the memories it brings to mind, the flavors, the smells or the textures.  Now no matter what that meal is you wouldn’t  eat it every day and it would be quite unusual if everyone you knew had [...]

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What is the potential value of your content?

by peterwinick on April 26, 2010

I’ve observed on many an occasion a lack of clarity around the potential value an author or thought leader has relative to their content.  In order to understand what the potential value is and how you can go about obtaining it you need to be able to answer the following question. Is it the right [...]

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Do you have the right strategy and the right people?

by peterwinick on March 25, 2010

having great content is not an easy accomplishment by any stretch of the imagination but frankly it’s only table stakes when it comes to leveraging effectively.

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