Posts tagged as:

Research

Is your content all steak or all sizzle? What’s the right mix of boring to B.S.?

by peterwinick on April 20, 2010

Here’s something that I don’t think  folks think about enough when figuring out how best to position their content.  What is the right mix of steak to sizzle or to be blunt how do you balance the “boring” with the “bullshit”?  A common complaint that I often hear about someone that is successfully commercializing their [...]

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Money, Ego and Evangelism- An Important Ratio For Every Author and Thought Leader

by peterwinick on December 24, 2009

So you’ve got a solid idea, concept, methodology or suite of tools.  You’ve been   refining and practicing it for months, years or decades. You’ve written about it and have clients that embrace it.  Maybe you’ve built a business or a series of   businesses around your work or are considering doing so.  Here’s a [...]

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