Posts tagged as:

Sales

Are you leaving money on the table?

by peterwinick on January 13, 2011

As an author or a thought leader there are many ways that you can and should offer your content to clients.  Assessment tools, training, consulting, speaking, products, e-learning programs, coaching the list is almost endless.  The tough part is being able to convert your content into the right modality at the right price point for [...]

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The top 4 challenges that authors and thought leaders face…

by peterwinick on July 2, 2010

I’ve spoken with over 50 authors and thought leaders in the last few weeks and asked them all what they struggle with.  The range of experience and levels of success that this group has achieved was varied; I spoke with experts that had been practicing for 30 years and some that have been practicing for [...]

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What is the potential value of your content?

by peterwinick on April 26, 2010

I’ve observed on many an occasion a lack of clarity around the potential value an author or thought leader has relative to their content.  In order to understand what the potential value is and how you can go about obtaining it you need to be able to answer the following question. Is it the right [...]

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