by peterwinick on February 23, 2011
In speaking with a wide variety of authors and thought leaders lately it occurred to me that while every author clearly has content not every author has content that can evolve into a viable business. The reviews may be off the charts, the feedback may be incredible but don’t allow that to cloud your judgment [...]
by peterwinick on November 15, 2010
In the last two weeks I’ve interviewed a wide variety of authors and thought leaders to gain insight into what they struggle most with. While the range of experience and expertise amongst the group was pretty wide what was most interesting is that the challenges they faced were pretty similar. Their areas of focus and [...]
by peterwinick on October 15, 2010
Last week I had the pleasure of seeing Jim Collins speak at Radio City Music Hall at the World Business Forum one of the many points that he brought up was that we are now operating in a period of great uncertainty and that uncertainty is now the rule, not the exception. While I don’t [...]
by peterwinick on August 4, 2010
In most businesses the goal is to develop a product, service or solution that can be leveraged. It’s not a very controversial topic, it’s pretty much how companies operate. In the world of content it doesn’t always work that way and based on some of the work I’ve been doing over the last few months [...]
by peterwinick on May 10, 2010
You’ve gotten your book published, you’ve written a zillion articles and delivered countless speeches. Good, that’s a great library to pull from. You obviously need to constantly communicate with your followers, to provide them with valuable content to keep them engaged however this can be incredibly time consuming. So what’s a thought leader to do? [...]
by peterwinick on April 20, 2010
Here’s something that I don’t think folks think about enough when figuring out how best to position their content. What is the right mix of steak to sizzle or to be blunt how do you balance the “boring” with the “bullshit”? A common complaint that I often hear about someone that is successfully commercializing their [...]
Peter Winick has over twenty years of experience and has worked with a variety of thought leaders. In addition, he has built and managed several consulting and professional development organizations.
