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Trade secret

Is your content all steak or all sizzle? What’s the right mix of boring to B.S.?

by peterwinick on April 20, 2010

Here’s something that I don’t think  folks think about enough when figuring out how best to position their content.  What is the right mix of steak to sizzle or to be blunt how do you balance the “boring” with the “bullshit”?  A common complaint that I often hear about someone that is successfully commercializing their [...]

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