Are you a nice to have or a must have?

Transcript

Hey there! It’s Peter Winick. I’m the founder and CEO at Thought Leadership Leverage. And today, I wanted to share an idea with you.

And that is, that is this. In this economic climate, and the climate that we’re probably going to stay in for a couple of quarters at least. You have to be in the must-have bucket. It is no longer enough to be in the nice to have bucket.

What do I mean by that?

Well, what I mean is a lot of our clients, authors, thought leaders, etc. get really engaged with potential clients that fall in love with the ideas, that fall in love with the personalities, that fall in love with the work. And say, wow this would be great to have in our organization! This would be awesome. This would really be nice to have.

That’s not going to do it anymore.

How do you get those potential clients those prospects, and those current clients to start thinking about you as a must-have? We can’t imagine doing the business that we do without your assistance, without your help, without your support in developing the capabilities of our current people and future people.

And you know if you haven’t put thought into that in a while, of really being honest with yourself and saying how many of my clients am I on nice to have to and how many of my clients am I a must-have to. And what do you need to do to move the former bucket to the latter bucket.

As always, I’d love to hear your thoughts. Thank you.