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Leveraging Thought Leadership With Peter Winick – Episode 46 – Dave Lorenzo

Peter Winick speaks to Dave Lorenzo


Professional speakers need clarity of purpose in order to attract clients. Do you know how to leverage your speaking engagements and make your content business thrive?

This week, our guest is Dave Lorenzo; speaker, business strategy consultant and author of “The 60 Second Sale.” Dave joins us to dispense some hard truths about distinguishing your speaking and turning it into a growing business. According to Dave, speaking is not a business in itself. It’s just an opportunity to get in front of an audience and show your value! The real business is in carrying those lessons forward and selling into a business for a multiple of what you make with a single speech.

Get a leg up on the competition. Don’t miss this episode!

Struggling to find your niche? Thought Leadership Leverage can help you reach the audience you need to build your business. Find out how!


If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! Contact us for more information. In addition, we can help you implement marketing, research, and sales. Let us help you so you can devote yourself to what you do best.


Peter Winick has deep expertise in helping those with deep expertise. He is the CEO of Thought Leadership Leverage. Visit Peter on Twitter!

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