Leveraging Thought Leadership With Peter Winick – Episode 98 – Tess Woods

Writing a book can be hard, but selling a book is even harder.  That’s why a lot of thought leaders hire specialized PR talent to help them out. But what questions should you ask before you hire?

Our guest, Tess Woods, is an entrepreneurial leader with 20+ years of experience in strategy, branding, thought leadership, and hands-on campaign development. Her work has been featured in The New York Times, Bloomberg Business Week, and Forbes.

Peter and Tess discuss setting practical expectations for sales. She explains how to create a marketing plan, and why you should be building your followership well in advance.  Along with those topics, Tess gives expertise on finding a PR person that will fit your needs, understand your genre, and write to your best market.

If you want to understand why a “best-selling book” isn’t necessarily the only benchmark of success, you need to listen to this episode!

If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! Contact us for more information. In addition, we can help you implement marketing, research, and sales. Let us help you so you can devote yourself to what you do best.