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Convergence of Thought Leadership and CMOs | Drew Neisser
How to properly use thought leadership for marketing. An interview with Drew Neisser about how CMOs address and use thought leadership. Chief Marketing Officers (CMO) often think in terms of campaigns, responses, and calls to action. Everything is about selling a product or service. So, when it comes to using thought leadership…
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Peter Winick is listed as #5 in the Top 50 Global Thought Leaders and Influencers on Marketing 2024