Market Strategy 101: Does your Message use the Right Medium?
In the quaint old days before the internet your choices as a content creator were fairly limited. You could speak or write books and articles, but for the most part…
Deliberate Strategy + Creative Motivation = Astounding Results
In my experience, the general strategy of thought leaders is to create as much content as possible. We write another blog post, another speech, another book, and move on to…
Are You Strategy Avoidant?
Let’s face it, when you’re a thought leader, strategy is overrated. This isn’t chess, this is barely checkers. You don’t really need a content strategy. You know where you’re going…
Strategy Is Not the Same as Goal Setting
One of the outcomes of developing a viable strategy is defining goals. Without having clearly defined goals and carefully chosen tactics that support those goals, you obviously won’t be able to…
Field of Dreams – Great Movie, Dumb Strategy
I loved the movie Field of Dreams. It was well written and told an inspiring story. But let’s face facts - it was a movie in the classic Hollywood style…
Activity Without Strategy is a Formula for Frustration
It seems that everyone is incredibly busy lately. Year end planning, updating web sites, Twittering, writing, speaking, marketing their books and services, exploring new opportunities, servicing clients. The list is…