If you’re an author, speaker or thought leader you’ve managed to navigate your way into the somewhat choppy waters of the content business. You make your money by monetizing your work. You may do that through traditional means such as speaking or writing (although as most of us know very few thought leaders make any sort of real money from the writing side of their business) or you may do so by leveraging your content in more robust ways such as assessment tools, organizational diagnostics, licensing, video enabled training, etc. Regardless of how you are currently deploying your work there are three things to take into account in order to win in the marketplace.
I’d suggest you take a step back and do an analysis of your organization from an ease, urgency and ownership perspective to see where you can tighten things up so that you can win more business, more often in less time then you have been.