Which one are you?

Growth-Minded CEO

“I want to grow my
core business
through
thought leadership.”

Impact & Legacy Exec.

“I learned a lot of
lessons running my
business. Now, I want
to share them.”

Thought Leader on the Go

“How can my ideas
spread even when I’m
not present in the room?”

In-House Guru

“My company wants me
to create thought leadership.
Where do I start?”

Hall-of-Fame Thinker

  “I’ve changed the business
lexicon, but I want to see
better financial returns.”

Growth-Minded CEO

“I want to grow my
core business
through
thought leadership.”

Impact & Legacy Exec.

“I learned a lot of
lessons running my
business. Now, I want
to share them.”

Thought Leader on the Go

“How can my ideas
spread even when I’m
not present in the room?”

In-House Guru

“My company wants me
to create thought leadership.
Where do I start?”

Hall-of-Fame Thinker

  “I’ve changed the
business lexicon,
but I want to see
better financial returns.”

May have dabbled in thought leadership.

Needs a strategy aligned with their message.

Has a strong network, needs leveraged.

Current CEO or recent business owner.

Wants to build a content-based business.

Personal network has relevance and potential.

A solo (or duo) with clients and content.

Generates revenue when “in the room”.

Hasn’t fully leveraged content and network.

A director+ or big-thinker inside a firm.

Needs to establish a platform and content.

Uncomfortable with networking and sales.

Accomplished author, speaker, or consultant.

Ready to build on a solid reputation with clients.

Needs a strategy to win larger deals.