Which one are you?
Growth-Minded CEO
“I want to grow my
core business through
thought leadership.”
Impact & Legacy Exec.
“I learned a lot of
lessons running my
business. Now, I want
to share them.”
Thought Leader on the Go
“How can my ideas
spread even when I’m
not present in the room?”
In-House Guru
“My company wants me
to create thought leadership.
Where do I start?”
Hall-of-Fame Thinker
“I’ve changed the business
lexicon, but I want to see
better financial returns.”
Growth-Minded CEO
“I want to grow my
core business through
thought leadership.”
Impact & Legacy Exec.
“I learned a lot of
lessons running my
business. Now, I want
to share them.”
Thought Leader on the Go
“How can my ideas
spread even when I’m
not present in the room?”
In-House Guru
“My company wants me
to create thought leadership.
Where do I start?”
Hall-of-Fame Thinker
“I’ve changed the
business lexicon,
but I want to see
better financial returns.”
May have dabbled in thought leadership.
Needs a strategy aligned with their message.
Has a strong network, needs leveraged.
Current CEO or recent business owner.
Wants to build a content-based business.
Personal network has relevance and potential.
A solo (or duo) with clients and content.
Generates revenue when “in the room”.
Hasn’t fully leveraged content and network.
A director+ or big-thinker inside a firm.
Needs to establish a platform and content.
Uncomfortable with networking and sales.
Accomplished author, speaker, or consultant.
Ready to build on a solid reputation with clients.
Needs a strategy to win larger deals.
