THE TLL TEAM
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We are here to make your thought leadership journey a success!
It’s going to take a team to leverage your new products and services, and to reach the markets waiting to receive your message. There’s market research to be done, followed by public relations and marketing. Instructional designers will help create training products like your new video series. As you build and deploy assessments to gauge the readiness and acceptance of your content, industrial/organizational psychologists will come into play. You can now sell client engagements requiring mid to senior level consultants versed in your intellectual property. We provide all of this expertise! Not only that, we are also your product sales team, making sales for you.
Peter Winick is the founder and CEO of Thought Leadership Leverage. For the past two decades he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products.
His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers’ Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business.
Peter has built his career and Thought Leadership Leverage to serve the needs of these individuals and others like them. Specifically he uses his entrepreneurial experience and spirit along with a passion for using relationships to leverage growth to help:
- CEOs, business owners, and internal practice leaders looking to grow revenue, revitalize marketing, and improve customer experience through applying the principles of thought leadership;
- Other business leaders and experts seeking to build out their ideas into a platform so they can launch content and products to create a lasting impact in various companies around the globe; and,
- “Traditional” thought leaders who want to build or grow their practice, increase their effectiveness in content creation and marketing as well as extend their reach into existing and new clients.
Peter uses a combination of art, science, logic, focus, passion, and creativity to transform a thought leader’s great ideas into a platform and practice so they can effectively reach business leaders and executives to serve them the tools they and their organizations need.
As the COO of Thought Leadership Leverage, Bill Sherman rescues smart business ideas—which are often trapped on the written page or the keynote stage—and evolves them into tools that transform enterprise organizations.
For almost 20 years, Bill has gathered consulting and business expertise through a variety of entrepreneurial and operational roles and experiences from instructional design and learning product development to marketing strategy and execution to organizational development and transformation consulting. A highlight of his recent experience has been working with business leaders, speakers, authors, academics, and other consultants to help connect their ideas with a platform that supports content creation and enterprise-ready product development.
Bill infuses creativity and innovative thinking into his consulting approach. Doing so helps build bridges between ideas and action to drive business results through thought leadership. He also harnesses the power of co-creation to create scalable, innovative products that make maximum impact for clients.
As the COO of Thought Leadership Leverage, Bill leads the work of a team of highly-skilled designers and consultants. Together, they:
- Work with world-class, top business leaders and CEOs to translate thought leadership into growth strategies that produce tangible and extraordinary business results.
- Take clients on a journey to deconstruct their actions and ideas to turn them into true, expansive thought leadership.
- Help experts inside organizations leverage their knowledge and subject matter expertise to grow and innovate their business.
- Engage with “classic” thought leaders – authors, speakers, academics – to clarify and codify their ideas as well as capture the personality of the content so enterprise engagement is scalable and turnkey.
Bill is a versatile, passionate leader, consultant, and guide for clients and his team. Through working with sole proprietors through Fortune 100 clients over the past two decades, he’s had a front-row seat to the complexity and changing world of business as well as the inner workings of organizations. He leverages this experience in his interactions and work for clients so they too can provide high-impact solutions, services, and products.
Lonnie Harmon, as TLL’s Operations Director, has a depth and breadth of experience in training and organizational change at organizations of all sizes and cultures. Following a notable career at a Fortune 100 company, he went on to oversee the growth of a niche ERP training company. He then founded his own company providing innovative training to companies as diverse as DHL, Merck, Wells Fargo, and Harley-Davidson.
At Thought Leadership Leverage, Lonnie uses his project management skills to keep our client projects running on or ahead of schedule. Regardless of your industry, your culture, or your challenges, Lonnie has seen it and provided both tactical and strategic improvements. Whether you are looking to improve your brand, create some digital products, expand your thought leadership marketing, or build a book campaign Lonnie will be behind the scenes writing, editing, conducting outreach, planning schedules and just generally keeping your project on track.
Jessica MacLeod Duffield
Jessica MacLeod Duffield supports Thought Leadership Leverage as Learning Product Manager, where she guides both traditional and digital learning products through the design, pre-production, and post-production phases—working with a team of instructional designers, content developers, writers, and graphic designers.
Her team focuses on designing and developing scalable products and solutions. As a team they create products ranging between traditional modalities such as pen and paper learning to next gen digital foundations, such as interactive digital learning, and virtual experiences. Across these modalities they create unique and sustainable solutions.
Her knowledge in learner experience, people and process management, and sales marketing enable her to ensure that the learning products achieve relevance on multiple levels: for the individual learner, the team, and the whole organization.
Jessica thrives on building relationships with her clients and her co-workers while developing new and innovative skills to create sustainable leveraging solutions.
Renee is a seasoned creative director who is intimately experienced with corporate and personal branding, print collateral, motion graphics, multimedia, presentation decks, web, and marketing development. She has a great attention to detail which has helped her be able to communicate directly with consulting clients from all levels of business from mid-level managers to executives. Having operated for more than a decade in a consulting environment, she is comfortable with the unpredictable nature of business and responds with tenacity and a level-head to approach any challenge with a can-do attitude resulting in stunning outcomes and pleased clients. She’s sometimes referred to as ‘Webtechyartist’ as she wears many hats in the creative fields.
Katie Hanna has a long history in the thought leadership space, with roles focused on marketing, PR and sales. Believing it’s the most fascinating industry out there, she loves soaking up knowledge from the brilliant thought leaders she’s exposed to on a daily basis. Her duties with Thought Leadership Leverage include email marketing, social media management, lead generation and any thing else that gets thrown her way. Katie enjoys being the “catcher” on the high-energy, fast-moving Thought Leadership Leverage team and being surrounded by co-workers with intense passion for helping our clients create, package and sell content that has an impact.
A. J. Marsden
A.J. Marsden is an Industrial/Organizational Psychologist on the Thought Leadership Leverage Team. She also serves as a full-time professor at a private university. She has experience in test development, assessment validation, research, and data analysis which enables her to provide support to a variety of clients. A.J. has also previously served as a Surgical Assistant – Operating Room Nurse for the United States Army and has specialized knowledge in the medical field.
Ree Soesbee is a writing design expert and consultant for Thought Leadership Leverage, focusing on language, communication, and strategy. In addition to her consultant responsibilities, she has been a professional writer since 1998. She contributes to Thought Leadership Leverage on a wide variety of writing projects, utilizing her skills and experience to illuminate text and bring clarity. She is adept at helping our clients put their thoughts into well-written or aptly scripted products.
Her knowledge of language, content evaluation, and product design and development enable her to define concepts, package scalable solutions, and create linguistic taxonomy to bring about tangible results for your content.
In addition to her Masters’ degree in Creative Writing, and more than 15 years as a Lead Writer & Designer for video games, Ree has also published sixteen novels in a variety of different IPs. Her body of work includes over a hundred RPG texts, as well as inclusion in numerous short story anthologies and professional literary journals.
Andy Scheurer brings over ten years of HR and, learning and organizational development, to the Thought Leadership Leverage team as a Consultant. Most recently, Andy was an HR Business Partner with Ford Motor Company where he supported various teams – from manufacturing facilities to emerging mobility-technology skill teams within Ford Smart Mobility. Andy has experience leveraging organizational development to create lasting change as well as enhance individual, team, and organizational effectiveness.
Previously, Andy worked as a teacher and consultant, specializing in instructional design and e-learning production. Andy has his Master’s degree in Human Resource Management from The Ohio State University’s Fisher College of Business.
He is able to use this past experience and exposure working with Fortune 100 companies to translate ideas and concepts into actionable frameworks that ensure implementation success. He also has a deep understanding of individual and organizational learning needs and a passion to make work more engaging and satisfying for all.
Chris Duffield is an entrepreneur running his own retail business. He also happens to be a skilled technology and graphic design professional. With those skills, Chris consults regularly with Thought Leadership Leverage on both internal and client-facing projects.
Chris is the producer and editor of our Leveraging Thought Leadership podcast. He assists with the assessment and utilization of new technology tools, as well as the implementation of our clients’ digital products.
With TLL’s extensive work in marketing and visually attractive client solutions, Chris is instrumental in our motion graphic projects and other graphic design efforts.
We have much experience in-house to serve you, but occasionally a different kind of expertise is required.
You are a busy person but the next item in your leveraging strategy is to write a book. That takes a lot of time. We can make a connection to well-respected ghost writers, easing the schedule burden on you.
Our connections with publishers can smooth the launch of that new book.
Having trouble putting your thoughts and ideas for a new keynote into the structure you want. We partner with top-level speech writers and communication experts.
We partner with videographers and graphic artists to produce training videos and workshops. If a client wants more classroom-based training than you can provide, we can bring in professional trainers to meet that requirement.
There’s not much we can’t help with. If we don’t have the expertise in-house or available from one our many partners, we can find the right resource to meet the need.