About Thought Leadership Leverage

Peter Winick is the founder and CEO of Thought Leadership Leverage.
Peter has spent his entrepreneurial career pursuing one question: how does a good idea become a profitable business?

In the 1990s, Peter Winick built a multi-restaurant delivery company and exited. He then led the turnaround of a communications training company. From 2005 to 2008, he ran Keith Ferrazzi’s speaking and training businesses after Never Eat Alone launched. He architected the launch of its sequel, Who’s Got Your Back. Then, in 2008, Peter founded Thought Leadership Leverage to bring this strategic business approach to the thought leadership community.

Peter Winick helps individuals and organizations build their thought leadership platforms. His consulting work spans thought leadership strategy, monetization, and go-to-market execution.

In addition to his work with clients, he actively shares his knowledge about thought leadership. He’s appeared on dozens of stages and podcasts sharing what he knows about the business of thought leadership. His courses on LinkedIn Learning courses have generated over 125,000 completions. He has a weekly short-form video series on LinkedIn and YouTube.

Peter Winick co-hosts the Leveraging Thought Leadership podcast with Bill Sherman. And he co-authored The Thought Leadership Handbook with Bill Sherman and Naren Aryal.

Peter brings a relationship-driven approach to leveraging growth, helping:

• CEOs, business owners, and internal practice leaders using thought leadership to drive revenue, marketing, and customer experience;
• Other business leaders and experts building ideas into platforms that launch content and products globally;
• “Traditional” thought leaders building or growing their practice, content effectiveness, and client reach.

After two decades in thought leadership and 700+ podcast interviews, Peter knows what turns ideas into platforms, products, and businesses.

In 2003, a Fortune 500 executive asked Bill Sherman to help scale ideas in their business book. Bill said yes. That’s how he stumbled into thought leadership.

Twenty years now. Hundreds of clients. Bill Sherman serves as COO of Thought Leadership Leverage. He co-hosts the Leveraging Thought Leadership podcast. And he’s written The Thought Leadership Handbook with Peter Winick and Naren Aryal.

Bill’s first major thought leadership engagement began in 2005. Keith Ferrazzi brought Bill and his team in to codify the ideas behind Never Eat Alone. They crafted enterprise solutions from the bestselling book. Bill quickly realized that thought leadership — itself as a field — lacked frameworks and tools. So, Bill created his own and refined them year after year.

How can a thought leader evaluate and improve their work? The Four Elements of Thought Leadership.

Why do some ideas spread and others stall? The Impact Equation.

Why do thought leaders do this work? The Five Avatars of Thought Leadership.

Bill’s strategy work aligns a thought leader’s goals, context, and professional network with their core ideas. He and his team help thought leaders sharpen their ideas, build offerings, and take them to market.

Bill Sherman’s clients include:

• People preparing their first book or keynote
• Seasoned speakers and consultants
• Top-tier business school professors
• Thinkers50 honorees
• Retired Fortune 500 CEOs who want to stay relevant and pay it forward

Ideas can’t speak for themselves. You can.

Operations Director

Senior Consultant

Creative Director

Marketing Manager

Industrial/Organizational Psychologist

Writing Design Expert – Consultant

Producer and Editor of Leveraging Thought Leadership Podcast