The declaration of a Thought Leader’s specialization.
Distilling your ideas into a few clear, credible points attracts
attention when there is a problem your insights can solve.
Why does platform matter?
A platform captures an audience’s
attention and identifies the specific
problems your insights solve.
A platform is memorable, so people
will connect and recommend your
solutions when someone needs expert help.
Why does platform matter?
A platform captures an audience’s
attention and identifies the specific
problems your insights solve.
A platform is memorable, so people
will connect and recommend your
solutions when someone needs expert help.
How would someone summarize your platform in a few words?
First Impression
Does your platform
attract attention?
Focus
Does it address
one theme or many?
Relevance
Are you speaking to
a need or a want?
Stickiness
Is your platform
memorable and
easy-to-grasp?
How would someone summarize your platform in a few words?
First Impression
Does your platform
attract attention?
Focus
Does it address one
theme or many?
Relevance
Are you speaking to a
need or a want?
Stickiness
Is your platform memorable
and easy-to-grasp?
Your platform should attract people who fit your buyer profiles.
Turn your platform into a strength.
When platform is a strength…
People can find your solutions based on their pain
points; they see how it addresses their needs.
Potential clients make your solutions a priority
and come to you for answers.
The platform is specific and tightly focused.
When platform is a challenge…
Your thought leadership doesn’t attract the
attention of people who need your solutions.
You’re trying to solve every problem,
rather than focusing on a niche.
It’s hard to turn your ideas into reality.
How TLL can help…
We work with you to create a unique platform tailored to your insights and expertise, and to focus on the ideas that will get your thought leadership remembered – and recognized for its value.
We work with you to create a unique platform tailored to your insights and expertise, and to focus on the ideas that will get your thought leadership remembered – and recognized for its value.
