You’ve written great business books, published articles in top magazines, and earned prestigious awards. Your fans and followers quote you. So, why aren’t the financial returns all that you hoped for?
Executives love your ideas when you’re with them in 1-1s and in the boardroom. But your best work isn’t productized to serve the needs of the organization. You may struggle with the sales process. Or products you’ve developed sell slower than expected. For some reason, it seems hard for buyers to say “yes” to you. What gives?