Content

The connective tissue that explains and illuminates
a Thought Leader’s insights.

Content expands ideas and supports your platform; through the creation of content,
you develop, research, and illustrate your solutions.

Why does content matter?

Content is the in-depth
explanation of your ideas.

Good content fulfills the promise
of your platform, and it ensures
that people understand your insights.

Why does content matter?

Content is the in-depth
explanation of your ideas.

Good content fulfills the promise
of your platform, and it ensures
that people understand your insights.

Are your insights fully documented and well-organized?

Coherence

Is all of your material linked to your platform?

Framework

Do you have a clear & teachable model?

Relevance

Is your content engaging and impactful?

Consistency

Is your material codified and stable?

First Steps

How do people get started?

Are your insights fully documented and well-organized?

Coherence

Is all of your material
linked to your platform?

Framework

Do you have a clear
and teachable model?

Relevance

Is your content engaging and impactful?

Consistency

Is your material
codified and stable?

First Steps

How do people
get started?

Content must be clear and engaging.

Strong content is relevant and focused.

When content is a strength…

It lays out your ideas in clear, digestible
portions that are easy to remember.

The material is engaging and relevant.

It provides a thorough explanation
of your insights.

When content is a challenge…

It’s inauthentic, unnecessarily complex,
difficult to understand, or full of jargon.

It’s unfocused, meandering through
many topics without clear insight.

There may be logical gaps or fallacies.

How TLL can help…

We scour your content, organizing it and making sure it has no gaps in clarity or logic. Then, we push you to develop more, filling your vault with a variety of developed, cohesive material for use with multiple offerings.

How TLL can help…

We scour your content, organizing it and making sure it has no gaps in clarity or logic. Then, we push you to develop more, filling your vault with a variety of developed, cohesive material for use with multiple offerings.

Who Uses Thought Leadership?

“I want to grow my
core business
through
thought leadership.”

“I learned a lot of
lessons running my
business. Now, I want
to share them.”

“How can my ideas spread even when I’m not present in the room?”

“My company wants me to create thought leadership.
Where do I start?”

  “I’ve changed the business lexicon, but I want to see better financial returns.”