Know who your buyers are and tell them the story of how you solve their pain points. A sales narrative is essential for:

• Accelerating inbound lead conversations
• Increasing opportunities in inbound leads
• Having advisory council calls and reintroductions
• Presenting possible new offerings
• Gauging demand for potential new offerings

• Introduce existing and past clients to your platform.
• Stimulate demand for existing offerings.
• Gain an understanding of where product investments should be made.

We serve as an intellectual sparring partner to help you polish and codify your ideas. We will help you express them in clear ways.

• It is a foundational step for telling others about your new platform.
• It focuses your language.
• It helps attract the right economic buyers.
• It also helps with your asset creation.

Targeted campaigns are designed to generate interest and leads within specific populations. Success can be measured by book sales and proposals generated, but ultimately by sales of your platform’s suite of solutions.

We develop branding with templates and style guide.

We can also create wireframes, design, and launch a new website, including content writing, website development, selection and placement of images, and QA.

Or, we can review and provide suggested improvements for an existing website, considering your new offerings and the story developed through your sales narrative.

We advise or assist you in identifying content topics for blog posts, articles, videos, and other thought leadership content.

We can also assist in creation of editorial assets.

A Reintro Tour generates quick-hit revenue by introducing new capabilities to existing clients. It locates untapped opportunities within your immediate network and generates new streams of cash flow for the business.

A combination of sales and sales engineering to help your turn connections into revenue. We advise and assist with the following activities.

• We will help you identify new opportunities.
• We will help you shape and scope engagements.
• We will help you make sales.
• We will attend sales calls and meetings (as appropriate) to assist in the sales process.
• We will work with buyers to discuss their needs; scope
  opportunities; and price offerings.
• We will write proposals (where needed) and/or review proposals you craft.
• We will negotiate deals on your behalf.
• We will navigate a deal through procurement.
• We will actively manage the account and work the account.

While you’re providing thought leadership, we’ll keep your LinkedIn profile.

• Keep an active presence on LinkedIn (a “maintenance” program).
• Take the burden of writing posts off your plate.
• Research and development + audience testing for new platform pieces (when appropriate).

Create a diagnostic to determine an organization’s capacity to implement your platform into their culture. This is a great front door offering.

• Review company data and assess platform capability, measuring resources and challenges impacting the organization’s integration of your platform.
• Provide recommendations targeting individual, team, manager, and executive levels, and help make an action plan for moving forward…to provide your solutions.

Training provides the keys to your platform, adding skillsets, and building toward greater utilization. Develop 10 to 15 modules of online video content with a 10-to-12-minute learning activity to support each module. Scalable from one to infinity.

If you don’t have one, we can create one. Train facilitators and license the use of your training.

Create individual and team assessments. Identify criteria (what we’re measuring) and how we want to measure it.

• It can be offered as a stand-alone product or integrated with other offerings—such as workshops or digital learning.
• As an independent product, it becomes a scalable offering that can be sold on a per employee basis to large or small groups.
• It increases learner impact (and concept stickiness) when used as part of a rollout.

Executive Coaching, Long-term Advisory Support

A high-end (meaning high revenue) product. A mastermind group is a set of non-competing peers who gather with you to learn the basics of your platform, working together to learn key principles, add and enhance skillsets, and acquire the tools they need to achieve success.

Self-study guides and management tools to help build your platform among an organization’s teams. Create new ones or sell more of what you have.

Another great front door and one you may already be using. Sell a series of Live Online or start with a Keynote and launch a complete suite of offerings into a client.