A Framework for Thought Leadership
Thought Leadership consists of four components that must work together.
What are your core insights?
- Draw upon your experience and expertise
- Produce aha-moments for others
- Offer a way to significant positive change
Are your ideas documented and well-organized?
- Presents a clear framework or point of view
- Supports ideas with details, examples, and data
- Offers clear first steps for beginners
How would someone summarize your ideas in 2-3 words?
- Defines an area of focus: “You’re known for _____”
- Establishes your credibility
- Generates attention in the marketplace
How do you create impact and value?
- Deliver value based on substance (not personality)
- Spark both engagement and action
- Create tangible and measurable results