Leveraging Thought Leadership Podcast
About the Podcast
Hear from the people whose ideas shape the business world. Learn what their public stories leave out.
Our beat: the business of thought leadership and the people who take ideas to scale. Fortune 500 CEOs. New York Times bestselling authors. Thinkers50 honorees. NSA Hall of Fame speakers. Top business school professors. First-time authors. Emerging keynote speakers. Their support: publishers, speaking coaches, PR experts.
We ask thought leaders to share generously. And they don’t hold back. How did they get here? What nearly stopped them? What did they learn? And what keeps them going?
Peter Winick and Bill Sherman launched the podcast in March 2018. And after 700+ interviews, they’ve curated them in The Thought Leadership Handbook, co-authored with Naren Aryal.
Previous Episodes
Lisa Bodell joins Bill Sherman to unpack the difference between opinion and true thought leadership, exploring how clarity, courage, and disciplined thinking help experts shape ideas that matter.
Vanessa Errecarte joins Peter Winick to explore why personal branding centers on the value you create for others, how to overcome imposter syndrome, and what it takes to build a clear, service-driven brand.
Mark McIntosh joins Peter Winick to break down how experts can transform inconsistent referrals into a predictable pipeline by refining their message, building trust, and creating systems that scale.
Dr. Ivan Misner joins Bill Sherman to explore why generosity drives influence, how sharing complete ideas increases referrals, and why thought leaders grow faster when they stop holding back their best thinking.
Carrie Joy Grimes joins Peter Winick to unpack how her financial literacy movement took shape, the business model behind it, and the impact it’s having on people seeking clarity and confidence with money.
Peter Winick talks with Dustin Riechmann about how strategic podcast guesting can create a steady referral flywheel, helping experts build authority, attract ideal clients, and grow their impact through relationship‑driven marketing.
Benjamin Granger joins Peter Winick to explore how data-backed insights shape stronger leaders, smarter decisions, and more resilient organizations — revealing why evidence-based frameworks outperform intuition alone.
Harvard's John Winsor on why firsthand experience outperforms borrowed insight every time The conversation explores why authentic, hands-on experience beats theory, how AI is…
What happens after you publish a book? In this conversation, Bill Sherman and Sandy Smith unpack the realities of book publicity, the emotional arc of launch week, and why the real value of a book emerges over years — not days. From audience readiness to long‑term visibility, this episode reframes a launch as the beginning of a relationship‑building journey rather than a finish line.
Balancing mission-driven visibility with the discomfort of self-promotion, from an author's perspective This episode unpacks what happened when he tried to self-publish a personal legacy…
How a software entrepreneur built inbound authority through blogs, podcasts, and a book A tech entrepreneur and software CEO shares how thought leadership emerged organically…
Charlene Li shares how she evolved from an in‑house analyst to an independent thought leader, unpacking the mindset shifts, strategic risks, and long‑term frameworks that shaped her career. She reflects on co-authoring across decades, navigating AI disruption with clarity, and building work that stays relevant even as the landscape rapidly changes.