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Are you creating too much and not promoting enough?


Hi there! It’s Peter Winick. I’m the founder and CEO at Thought Leadership Leverage. Here’s the idea that I’d like to share with you today, and that’s this:

What is your ratio between creation and promotion? What do I mean by this? Well, I see lots and lots of thought leaders and authors and academics and such spending so much time creating so much stuff. Why? Because it’s what they love to do. It’s what they’re great at. It’s what drives them. So they create, they create, they create. But creation in the absence of promotion doesn’t really move the ball forward. So I always tend to look at and say there should be a ratio there between how much time you’re spending creating and how much time you’re spending promoting the ideas that you’re developing, promoting the models, the methods, the frameworks, the ideas that you’ve got out there to the people that matter most to you and your business.

And I get that most thought leaders don’t view themselves as marketers. They don’t want to be seen as promoting or self-promotion or, you know, marketing or whatever the case may be. But if you’re not allocating time, energy, and resources to promotion in a deliberate way, in a consistent way, then the power of all those beautiful and wonderful and amazing ideas that you’re creating is going to be minimized. It’s going to be neutralized.

So think about it from a time allocation standpoint. And I would say as a starting point that you could go 70/30 as a starting point. 70% of your time in the creation mode, 30% of your time in the promotion mode, and then see how that impacts your business. See how that changes things. See how that is comfortable for you. What do you think?

Peter Winick has deep expertise in helping those with deep expertise. He is the CEO of Thought Leadership Leverage. Visit Peter on Twitter!

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