We enable thought leaders, authors and gurus to monetize their content through books, keynote speaking, the creation of training services and products and consulting and assessment tools. We start at the strategic stage, define the target market, assist in the creation of the offerings and solutions and lead business development, sales and marketing of those solutions.

We also help companies use thought leadership as a strategic marketing tool that drives business results.  It is an effective and fun way to gain interest and heighten the level of engagement with prospects and clients.  Most importantly it is a viable way to differentiate yourself, your products or services and your company.

The Thought Leadership Leverage Team
Peter Winick - Thought Leadership Leverage

Peter Winick

Peter is an entrepreneurial-minded leader who leverages the power of internal and external relationships to accelerate growth within emerging and high-potential companies that have powerful intellectual property. His accomplishments include start-ups, turnarounds, and M&A (in the b2b services sector)—with results driven by practical strategy, focused execution, and a disciplined method of cost control.

He has over twenty years of experience and has worked with a variety of thought leaders. He expertly leverages that along with his experience with such clients as IBM, Kraft, Microsoft, Avon, Hyatt and more.  In addition, he has built and managed several consulting and professional development organizations.

Peter is an information junkie and an avid reader of business books.  He believes that taking great content and creating a platform to best support it takes a combination of art, science, logic, focus, passion and creativity.

Bill Sherman - Thought Leadership Leverage

Bill Sherman

Bill Sherman leads the operational execution team at Thought Leadership Leverage. Consulting, training and organizational change are areas where Bill excels, as do the teams he leads. Bill has guided many of the world’s most recognizable brands through complex organizational change. His past challenges for global brands have included strategic reengineering of people and processes, organizational culture and performance management and system realignment. He has worked with many notable thought leaders to produce lasting impact through strategically-targeted interventions.

Our Team
Lonnie Harmon - Thought Leadership Leverage

Lonnie Harmon

Lonnie Harmon, as a senior consultant, has a depth and breadth of experience in training and organizational change at organizations of all sizes and cultures.  Following a notable career at a Fortune 100 company, he went on to build a small company into a medium size company in two years.  He then founded his own company providing innovative training to companies as diverse as DHL, Merck, Wells Fargo, and Harley-Davidson.  Regardless of your industry, your culture, or your challenges, Lonnie has seen it and provided both tactical and strategic improvements.

Jessica MacLeod - Thought Leadership Leverage

Jessica MacLeod

Jessica MacLeod serves as a project manager on the Thought Leadership Leverage Team. Along with her daily project management duties she contributes as a marketing consultant and writer. Her experience in customer engagement, people and process management and sales marketing enable her to employ her skills over a broad spectrum of our products and services.  In day to day business Jessica thrives on building relationships with her clients and her co-workers while providing leveraging solutions.

Renee Hawthorne - Thought Leadership Leverage

Renee Hawthorne

Renee is a seasoned graphic designer and creative director who is intimately experienced with corporate and personal branding, print collateral, multimedia, presentation decks, web, and marketing development. She has a great attention to detail which has helped her be able to communicate directly with consulting clients from all levels of business from mid-level managers to executives. Having operated for more than a decade in a consulting environment, she is comfortable with the unpredictable nature of business and responds with tenacity and a level-head to approach any challenge with a can-do attitude resulting in stunning outcomes and pleased clients. She’s sometimes referred to as ‘Webtechyartist’ as she wears many hats in the creative fields.
Max Goldberg - Thought Leadership Leverage

Max Goldberg

Max Goldberg serves as a consultant, product developer, writer, and researcher on the operational execution team. He leverages a graduate degree in philosophy to uncover the essential unified framework in a thought leader’s body of work, and uses his background in theatre to drive narrative engagement in each of his deliverables. Max has worked with prominent thought leaders in a variety of industries, including finance, technology, and professional services.

AJ Marsden - Thought Leadership Leverage

A. J. Marsden

A.J. Marsden serves as a consultant and researcher on the Thought Leadership Leverage Team. She has recently finished her Ph.D. in Industrial/Organizational Psychology and is a full-time professor at a private university. She has experience in test development, research, and data analysis which enables her to provide support to a variety of clients.  A.J. has also previously served as a Surgical Assistant – Operating Room Nurse for the United States Army and has specialized knowledge in the medical field.

Katie Hanna - Thought Leadership Leverage

Katie Hanna

Katie Hanna has been in the speaking and training industry for many years, working jobs from office management to marketing and PR. Believing it’s the most fascinating industry out there, Katie loves soaking up knowledge from the brilliant thought leaders she’s exposed to on a daily basis. Her duties with Thought Leadership Leverage follow suit in terms of a wide spectrum of responsibilities – assistant to the CEO, social media management, article marketing, video editing and anything else thrown her way. She greatly enjoys being the “catcher” on the high-energy, fast-moving Thought Leadership Leverage team.

Nathan Doyle - Thought Leadership Leverage

Nathan Doyle

With a background in Education, Journalism, and Communication and a recent MFA in Poetry, Nathan Doyle specializes in developing unique and engaging content that magnifies a client’s values, vision, and voice. Nathan taught Freshmen in college, lived in a tour bus, and managed a whiskey bar before deciding to hang his hat at Thought Leadership Leverage. While he’s plenty capable of making sure you used that semicolon correctly, Nathan’s strengths are in his ear for language, developing narratives, and translating abstract ideas into tactile realities.

Our Experts

It’s going to take a team to leverage your new products and services, and to reach the markets waiting to receive your message.

There’s market research to be done, followed by public relations and marketing.

Instructional designers will help create training products like your new video series.

As you build and deploy assessments to gauge the readiness and acceptance of your content, industrial/organizational psychologists will come into play.

You can now sell client engagements requiring mid to senior level consultants versed in your intellectual property.

We provide all of this expertise!  Not only that, we are also your product sales team, making sales for you.

Our Partners

We have much experience in-house to serve you, but occasionally a different kind of expertise is required.

You are a busy person but the next item in your leveraging strategy is to write a book.  That takes a lot of time.  We can make a connection to well-respected ghost writers, easing the schedule burden on you.

Our connections with publishers can smooth the launch of that new book.

Having trouble putting your thoughts and ideas for a new keynote into the structure you want.  We partner with top-level speech writers and communication experts.

We partner with videographers and graphic artists to produce training videos and workshops.  If a client wants more classroom-based training than you can provide, we can bring in professional trainers to meet that requirement.

There’s not much we can’t help with.  If we don’t have the expertise in-house or available from one our many partners, we can find the right resource to meet the need.

Companies we’ve worked with:

We’ve worked with these and other organizations either on behalf of our thought leaders or directly:









American Express






Astra Z





Bank of America


BNP Paribas


Century 21






Coldwell Banker


Deutsche Bank


DTE Energy





Golman Sachs














Mass Mutual


Merrill Lynch





Morgan Stanley


Northwestern Mutual


Real Living






Smith Barney




University of Iowa


Thomson Reuters