We enable thought leaders, authors and gurus to monetize their content through books, keynote speaking, the creation of training services and products and consulting and assessment tools. We start at the strategic stage, define the target market, assist in the creation of the offerings and solutions and lead business development, sales and marketing of those solutions.
We also help companies use thought leadership as a strategic marketing tool that drives business results. It is an effective and fun way to gain interest and heighten the level of engagement with prospects and clients. Most importantly it is a viable way to differentiate yourself, your products or services and your company.
Peter is an entrepreneurial-minded leader who leverages the power of internal and external relationships to accelerate growth within emerging and high-potential companies that have powerful intellectual property. His accomplishments include start-ups, turnarounds, and M&A (in the b2b services sector)—with results driven by practical strategy, focused execution, and a disciplined method of cost control.
He has over twenty years of experience and has worked with a variety of thought leaders. He expertly leverages that along with his experience with such clients as IBM, Kraft, Microsoft, Avon, Hyatt and more. In addition, he has built and managed several consulting and professional development organizations.
Peter is an information junkie and an avid reader of business books. He believes that taking great content and creating a platform to best support it takes a combination of art, science, logic, focus, passion and creativity.
Bill Sherman leads the operational execution team at Thought Leadership Leverage. Consulting, training and organizational change are areas where Bill excels, as do the teams he leads. Bill has guided many of the world’s most recognizable brands through complex organizational change. His past challenges for global brands have included strategic reengineering of people and processes, organizational culture and performance management and system realignment. He has worked with many notable thought leaders to produce lasting impact through strategically-targeted interventions.
Taavo Godtfredsen is the global practice leader for leadership development at Thought Leadership Leverage. Taavo has spent more than a decade interviewing and collaborating with hundreds of leading business authors, executives, and top business school faculty.
Taavo was the co-creator of the Leadership Channel, a solution conceived by Targeted Learning Corporation, where he was a member of the senior leadership team. Targeted Learning Corporation was a private company acquired by SkillSoft in early 2007.
Taavo shares his insights from working with the top minds in business and leadership in several areas. He is an advisor to organizations on their leadership and executive development strategies. He is an executive coach, helping senior leaders to become even more effective. He is also a frequent speaker to audiences around the world on what great leaders do to achieve high levels of performance. As a pragmatist, Taavo focuses on “the doing” part of leadership and provides actionable ideas for leaders and their teams to accelerate their success.
A sample of top executives and leading thinkers Taavo has collaborated with include: Vineet Nayer, Dominic Barton, Renée Mauborgne, William Ford, Gen. Stanley McChrystal, Lynda Gratton, Bill McDermott and many others. Taavo holds a master’s degree in business administration from Babson College.
Lonnie Harmon, as a senior consultant, has a depth and breadth of experience in training and organizational change at organizations of all sizes and cultures. Following a notable career at a Fortune 100 company, he went on to build a small company into a medium size company in two years. He then founded his own company providing innovative training to companies as diverse as DHL, Merck, Wells Fargo, and Harley-Davidson. Regardless of your industry, your culture, or your challenges, Lonnie has seen it and provided both tactical and strategic improvements.
Jessica MacLeod serves as a project manager on the Thought Leadership Leverage Team. Along with her daily project management duties she contributes as a marketing consultant and writer. Her experience in customer engagement, people and process management and sales marketing enable her to employ her skills over a broad spectrum of our products and services. In day to day business Jessica thrives on building relationships with her clients and her co-workers while providing leveraging solutions.
Renee is a seasoned graphic designer and creative director who is intimately experienced with corporate and personal branding, print collateral, multimedia, presentation decks, web, and marketing development. She has a great attention to detail which has helped her be able to communicate directly with consulting clients from all levels of business from mid-level managers to executives. Having operated for more than a decade in a consulting environment, she is comfortable with the unpredictable nature of business and responds with tenacity and a level-head to approach any challenge with a can-do attitude resulting in stunning outcomes and pleased clients. She’s sometimes referred to as ‘Webtechyartist’ as she wears many hats in the creative fields.
A. J. Marsden
A.J. Marsden serves as a consultant and researcher on the Thought Leadership Leverage Team. She has recently finished her Ph.D. in Industrial/Organizational Psychology and is a full-time professor at a private university. She has experience in test development, research, and data analysis which enables her to provide support to a variety of clients. A.J. has also previously served as a Surgical Assistant – Operating Room Nurse for the United States Army and has specialized knowledge in the medical field.
Katie Hanna has been in the speaking and training industry for many years, working jobs from office management to marketing and PR. Believing it’s the most fascinating industry out there, Katie loves soaking up knowledge from the brilliant thought leaders she’s exposed to on a daily basis. Her duties with Thought Leadership Leverage follow suit in terms of a wide spectrum of responsibilities – assistant to the CEO, social media management, article marketing, video editing and anything else thrown her way. She greatly enjoys being the “catcher” on the high-energy, fast-moving Thought Leadership Leverage team.
It’s going to take a team to leverage your new products and services, and to reach the markets waiting to receive your message.
There’s market research to be done, followed by public relations and marketing.
Instructional designers will help create training products like your new video series.
As you build and deploy assessments to gauge the readiness and acceptance of your content, industrial/organizational psychologists will come into play.
You can now sell client engagements requiring mid to senior level consultants versed in your intellectual property.
We provide all of this expertise! Not only that, we are also your product sales team, making sales for you.
We have much experience in-house to serve you, but occasionally a different kind of expertise is required.
You are a busy person but the next item in your leveraging strategy is to write a book. That takes a lot of time. We can make a connection to well-respected ghost writers, easing the schedule burden on you.
Our connections with publishers can smooth the launch of that new book.
Having trouble putting your thoughts and ideas for a new keynote into the structure you want. We partner with top-level speech writers and communication experts.
We partner with videographers and graphic artists to produce training videos and workshops. If a client wants more classroom-based training than you can provide, we can bring in professional trainers to meet that requirement.
There’s not much we can’t help with. If we don’t have the expertise in-house or available from one our many partners, we can find the right resource to meet the need.