If you clicked on “How Do I Get Started” you’re obviously ready to go, so let’s keep this simple. The steps are:
Schedule a Thought Leadership Strategy Session
Send us your materials
Meet for the Thought Leadership Strategy Session
Have Post-session Debrief
If you’d like a bit more detail, please read on.
At our core, we all do this for a combination of three reasons:
There’s no wrong or right combination here, but most haven’t taken the time to think about how these factors impact, or should impact, the decisions they make. By understanding what drives you, we gain a stronger understanding of your goals, and can adjust your strategy and tactics accordingly.
A Thought Leadership Strategy Session serves as an in-depth introduction between our organizations. During this time we will work together to review your current goals and resources, then define your new platform and start developing a business model to support your vision.
These sessions work in three pieces:
Your Taxonomy is your foundation, the intellectual backbone of your platform that provides the framework between your vision and your existing content. Our Thought Leadership Taxonomy service takes your ideas and assets and transforms them into a focused platform blueprint for future marketing, sales, and operations activities. The Taxonomy is stage one in the platform launch process and supports the development of any future capabilities, wireframes, and marketing efforts.