Are you over serving or underserving the right clients?

Transcript

Hi there, it’s Peter Winick. I’m the founder and CEO at Thought Leadership Leverage, and here’s the idea that I’d like to share with you today, and that’s this:

Are you underserving your best clients at the expense of overserving your least valuable or worst clients?

Think about how you spend your time. Oftentimes, your best clients—your most valuable clients, the most profitable clients, the ones that you actually enjoy spending the most time with, and that you are the most valuable to—because they’re low maintenance, you don’t spend as much time with them as you might, as you could, as you would.

Versus your least profitable clients, your most demanding clients, the clients that, when you see their name on your calendar, you kind of roll your eyes and go, “Ugh.”

So take a look at your calendar. Think about your last couple of weeks and think about where you’re spending time. I would argue that you should take time away from your least valuable clients—whom you’re probably overserving relative to the value that they’re providing you—and put a little bit more of that time into your most valuable clients, whom you’re probably underserving and who could benefit more from a little bit more of your time, attention, focus, etc.

Love to hear your thoughts.