Are you supporting markets that value you?

Transcript

Hi there, it’s Peter Winick. I’m the founder and CEO at Thought Leadership Leverage, and here’s the idea that I’d like to share with you today, and that’s this: are you supporting markets that support you?

Let me unpack that a little bit. So, oftentimes, in my work with authors and thought leaders and academics and such, they’re really focused on having impact in a certain market. Now, that might be an industry, it might be a functional part of the market—whatever the case may be—but that’s where they’ve sort of gravitated to. That’s where a lot of their business comes from, yet they struggle, right?

So, the question here is, if you’re committing your time, your energy, and your effort to support a market, is it supporting you the way you would like to be supported? Is it valuing your work at a level that makes the work valuable to you? And if it’s not, I think you need to re-evaluate who your target markets are and who you’d like them to be.

It’s usually not a binary switch of moving from X to Y, but if you realize it’s a bit of a struggle to support those that you’ve always supported, start to think about other types of organizations or functions—or whatever the case may be—that could benefit from your work. And how are you going to develop a plan, a strategy to start working with more and more of those organizations that would place a higher value on the work that you’re doing?

As always, we’d love to hear your thoughts.