Are you tracking what is easy to track or what is important to your business?

Transcript

Hi there, it’s Peter Winick. I’m the founder and CEO at Thought Leadership Leverage, and here’s the idea that I’d like to share with you today, and that’s this:

As a thought leader, as a keynoter, as an expert, as an adviser, are you tracking what’s easy to track, or are you tracking what’s important to track?

Let me unpack this a little bit. It’s really easy to track things on social media, such as likes, views, shares, or some of the vanity metrics. It’s harder to track the efficacy of your thought leadership strategy as it relates to social media, as an example.

For example, what is your total spend over a period of time, and how do you gauge that against your customer acquisition cost? It takes a little bit of math, takes a little bit of effort, but that’s a metric worth understanding. What is the cost that you’re spending to produce, curate, and deploy content across various channels and mediums to get the outcome you’re looking for?

So my thought—my question for you—is this: Are you defaulting to tracking what’s easy versus tracking what’s necessary for your business?

Love to hear your thoughts.