Do you let your clients turn your thought leadership into click bait?

Transcript

Hi there, it’s Peter Winick. I’m the founder and CEO at Thought Leadership Leverage, and here’s the idea that I’d like to share with you today, and that’s this: how often is it, as a thought leader, as an adviser, as a consultant, that in your work, in your relationship with a client, you’re engaging in these wonderful conversations and they really want to engage you at scale to serve them, to fix an issue that your work fixes?

You talk about it and you come up with a solution, and the solution is fairly comprehensive. Maybe it involves some consulting, maybe it involves some training, maybe it involves some changes, etc. And they look and they go, “Yeah, well, we’d really like to do that, but can you just give us the hacks? Can you just do, you know, a lunch and learn or something on the five tips too?”

What I would say is that you cannot sort of allow clients to turn your body of work, your thought leadership, the way that you’ve designed it, the way that you have come up with the solutions and the deliverables, into hacks, into something that… Now, that doesn’t mean that there isn’t time and opportunity where something short, something sort of “the five tips to” are appropriate. Maybe it’s to raise awareness in an organization, maybe it’s as a way to introduce your ideas into the company, but I think you have to manage the expectations and say, “If you do this, you’re not going to get this outcome.”

So anyway, I would love to hear your thoughts on your experiences where your clients want to take your work and, you know, sort of compress it down to the three things they need to do to solve everything that ever ailed them. Love to hear your thoughts. Thank you.