Do you know who owns the problem?

Transcript

Hi there, it’s Peter Winick. I’m the founder and CEO at Thought Leadership Leverage, and here’s the thought that I have for you today: Do you know the difference between who owns the problem that you’re getting paid to solve and who’s solving the problem?

Let me expand on this a little bit. As an expert in your space, be that an author, a thought leader, a consultant, an advisor, whatever the case is, ultimately, you’re getting paid to solve problems, to help your clients solve the problems.

Oftentimes, what I have seen, what I observed is the expert spends a lot of time with the person that is tasked with solving the problem. Now, this is logical, right? They’re leaning into your models, your methods, your frameworks, etc., because it’s what they do, they solve problems. You have tools and such that can help them solve those problems.

However, where this is ineffective is when you’re not spending the same amount of effort and energy speaking to the person or the group or the people that own the problem. So those that solve it are not necessarily the same as those that own it. Make sure that you have some systems in place, some processes in place to ensure that you are spending the time and energy and effort convincing the people that own the problem that you’re a worthy solution to that problem.

Love to hear your thoughts. Thanks so much.