How to Build Scalable Consulting Revenue through Thought Leadership with Peter Winick

Source: Youtube – Guillaume Jouvencel – Consulting Leaders – GHA Marketing

“In this episode, we explore how consulting firm owners can move beyond custom work and create repeatable, high-value products powered by their thought leadership.

Show Notes:

Peter Winick has spent over 20 years at the crossroads of consulting, content, and commercialization. As the founder of Thought Leadership Leverage, he’s built a business helping experts and consulting leaders systematize their IP into scalable models, from training programs and licensing deals to enterprise solutions.
Through his podcast Leveraging Thought Leadership, Peter has interviewed some of the world’s top thinkers, including Daniel Pink, Marshall Goldsmith, and Tom Peters, uncovering how ideas become influence, and influence becomes business growth.
For consulting firm owners, his frameworks provide a practical blueprint for building leverage, creating assets that scale without diluting quality or expertise.

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Proposed Interview Structure:

1. What originally drew you to the world of thought leadership and content monetization?
2. Many consultants create great intellectual property but struggle to turn it into revenue, what’s the core problem you help them solve?
3. Who are your ideal clients today, and how do you typically engage with thought leaders, authors, or firms at different stages of maturity?
4. You’ve built strong visibility through your own podcast and network. What’s worked best for you, and what lessons can consultants take from that?
5. Consulting often has long sales cycles, from first contact to buy-in and procurement. When you’re helping experts and consulting firms productize their IP, how do you usually bring it home?
6. Once a client has launched their offerings, how do you help them sustain growth and keep evolving their IP over time?
7. From your perspective, where do most consultants get stuck when trying to productize their expertise, and how can they get unstuck?
8. Looking ahead, how do you see thought leadership evolving, especially with AI and the changing landscape of content creation?”