How to Leverage Thought Leadership – Helping Thought Leaders-Dropping Bombs Ep 217-Peter Winick

Using Lightspeed. Let’s use Lightspeed. If Lightspeed, and you’re familiar with the platform.

Yeah. Very familiar.

So it took me a minute to get you to to see that there is a little bit of a difference between Lightspeed and everything else out there.

Sure.

How would we leverage thought leadership? If I were to stop joking around, and cussing, and put on a suit again. Because I used to have one.

Just one?

Yeah. So if I all of sudden shaved and became Mr. High-Level Yale, I chose my words wisely. You know. Didn’t say a lot that I do, which would be the smart thing to do. How would I leverage thought leadership to blow up my business?

Well, so let’s go back to the avatars. Your primary avatar now is you’re selling to people that are selling to others.

That’s one.

Right. That’s one. Okay.

But let’s go with that avatar. I would develop an avatar of who are the most important corporate buyers. And maybe, I don’t know. I might change my mind. But let’s say it’s the chief learning officer types at Fortune 1000 organizations, people that are spending… I mean their job is to educate the entire population at Unilever, 400,000 people at IBM, at like that’s what they do all day. They try to get them better at their jobs not because they care about them learning philosophy or whatever. But what is it that I need to invest in my people to do their jobs better to drive business outcomes. So I would be thinking about those as the client avatars. And then the pain points that are in, we would have to find a couple of pain points. What are they struggling with? Well, my learning budgets consistently getting cut because the company wants to spend more money on marketing. Well, the CEO and the board is now requiring us to show impact and ROI studies more than we used to. Well, I’m not really sure how these Millennials and Gen Z’s and all that learn compared to how Gen X and Boomers learn. Right? Those are some pain points. And then, I would say well the solution to all those problems are; use a system like Lightspeed to more effectively teach your population more things, more often, at a cheaper price. Right. And I would need to create the narrative and the storyline via thought leadership to tell that story. And make sure that everything you did was about telling that story. So I’d shut down Dropping Bombs. And all you would be doing, all the time, is creating content that speaks to those people about those things. So there’s events that you’d be going to that you don’t even know exist today. Where are CLOs are hanging out? I don’t know. There’s CLO conferences. There’s learning events. There’s PsyOps conference I think it’s in Atlanta in a couple weeks. And we’d figure out where are these people that I need to influence. And they’re not millions. If by definition there’s 1000 fortune 1000s my math ain’t that good but that the number. And they each have one CLO. There’s a thousand people and maybe they each have two three four or five underlings that I need to influence as well. My whole universe is about how do i impact those 5000 people period.

Period.

Period. Full stop.

Peter Winick

Peter Winick has deep expertise in helping those with deep expertise. He is the CEO of Thought Leadership Leverage. Visit Peter on Twitter!

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