Is your thought leadership more polished than it is relevant?

Transcript

Hi there, it’s Peter Winick. I’m the founder and CEO at Thought Leadership Leverage, and the idea that I wanted to share with you today is this: In my work with lots of authors, speakers, academics, thought leaders, consulting firms, etc., I see a lot of polishing. What do I mean by that? I mean that they’ve got something fantastic, a great idea, and they polish it, and they polish it, and they polish it. Instead of getting it to a point of what they believe to be perfection, they don’t spend enough time focusing on relevance.

So, what do I mean by that? What I mean by that is, who do you want this idea to help? Who do you want your thought leadership to impact? If you move some of the time you spent polishing to get that thing perfect and put that energy into increasing the relevance to the folks that you’re focused on helping, I think that’s a better use of time. Again, there’s this balancing act between polished and relevance, and my observation is, far too often, too many thought leaders are polishing more than they need to and neglecting to increase the level of relevance that their ideas could have to those that they’re serving.

Love to hear your thoughts.