Is your work interesting AND impactful?

Transcript

Hi there, it’s Peter Winick. I’m the founder and CEO at Thought Leadership Leverage, and here’s the thought that I’d love to share with you today, and that’s this: thought leaders, authors, experts, consultants, etc., spend a lot of time being interesting, right? Coming up with interesting ideas, intuitive ideas, researching them, and that’s great. That’s what drives them to do what they do. However, oftentimes they forget or don’t spend enough effort or time bridging what’s interesting to what’s impactful to the buyer, to the customer, to the client.

So what I would suggest you do is, as you’re thinking through your ideas and refining them and tweaking them and modifying them and putting them out there in so many different ways, make that bridge, make that connection to say, “Okay, well, this is interesting, right? What does the impact look like? How do I connect that to an outcome that’s relevant, that’s important, that is valuable to the market that I’m serving?” And if it’s only interesting, that’s cocktail party conversation. If it’s interesting and impactful, that’s a business conversation. That’s really one of where you want to move the conversation to, move it away from the intellectual and the academic and the theoretical to the outcome-based, impact-based, ROI-based conversation that is more in line with what the buyer is looking for.

So anyway, see what you can do, and love to hear your thoughts on bridging interesting to impact.