Why Leverage Matters

Peter Winick here with Thought Leadership Leverage, and today I want to talk to you about leverage, and why it’s important to your content. We’ve all seen those vaudevillian strongmen that bend railroad spikes and rip phonebooks—that’s leverage.

Leverage means strategically positioning yourself to maximize your output. Whether you’re a strongman twisting a horseshoe, or an author looking for the next idea,
leverage matters because you want your message, your brand, your efforts, to have the greatest possible impact, to bend that steel as far as possible, to progress your vision.

You provided a keynote? Great, did it leave an impact on that organization? Were you just entertaining, or did you create an opportunity for someone to recognize the benefit of your content in their organization?

You want to start another book? Awesome, have you squeezed all the juice out of that last one yet? Have you done everything you can with your content?

And by content, I mean the book or books you’ve written, the notes you have stuck away in files, the unique concepts running around in your head that people need to hear.

You need to leverage that content by turning it into products that can be sold without you being in the same room with it: a video series with job aids, an assessment tool, workshops that others can facilitate.

So as you’re releasing your content into the market, I want you to think like a strongman, and ask yourself if you’re maximizing your leverage. Thanks for your time.