Leveraging Thought Leadership With Peter Winick | David Friedman | 201

The road to becoming a Thought Leader is seldom straight or narrow – sometimes, the twists and turns are what spark an industry’s best ideas. Take, for example, our guest this week, who built a thriving business based on a book that was meant to mark an endpoint in his career.

David Friedman is the Founder and CEO of High Performing Culture, and author of Fundamentally Different and Culture by Design.  Now David is bringing culture to the palm of your hand with his amazing mobile app, CultureWise.

In today’s episode, David and Peter discuss the process of writing a book to leave a legacy and how, for David, interest in his book swelled into speaking gigs, engagements, and eventually a whole new career. We explore the process for turning a speaking hobby into a business model, and how to maintain interest in your thought leadership – even when you aren’t in the room. Lastly, we finish up by discussing ways to turn your instincts into advice; codifying your method in order to pass it on successfully to others.

David specializes in helping companies design world-class culture. Check out our tips on Changing a Company’s Culture for the better!