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I’m a skeptic, making important decisions carefully, someone who tests their instincts with research, questions and high bars. I never told Peter, but the truth is – although he passed every test with flying colors – he had me at hello. Peter instinctively and almost immediately knew what I was about and what I wanted to do. He zoned in on what made my ideas exciting, unique and salable, placing them into a strategic context of the market and the business opportunities. He’s flexible yet decisive; funny and pragmatic; energetic and patient. He creates a road map that makes you eager to start the car, pull him into the front seat and hit the road.

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