WE HELP THOUGHT LEADERS
Leveraging Thought Leadership With Peter Winick – Episode 3 – Dr. Mark Goulston
What’s the best strategy for keeping your content fresh and impactful while fending off burnout and staying passionate about your insights? Listen in, and find out! Veteran speaker, author, and psychiatrist Dr. Mark Goulston is our guest in this week’s episode. Originally a UCLA professor of psychiatry for over 25…
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ARE YOU A THOUGHT LEADER?
At Thought Leadership Leverage (TLL), our thought-leadership clients typically fit into one of four profiles: successful business authors and professional speakers, well-respected academics, seasoned senior executives, or boutique and mid-tier consultancies. Thought Leadership Leverage helps thought leaders build their ideas into businesses and create revenue streams from their content. Peter Winick, Founder and CEO of Thought Leadership Leverage, brought that all together, so you could focus on mastering your craft.
It’s rare to meet someone who has a bigger vision for you than you have for yourself. And who gets you. And who can actually help get you there. When I reached out to Peter for business advice, I had been in reactive mode: happy with my (amazing) day job and saying yes or no willy-nilly to the opportunities coming my way as a result of my writing and research and teaching. Peter became the only human being on earth to read EVERYTHING I’ve written—and not just the published stuff. He got to know me professionally even better than I knew myself. And, with his deep expertise in the business of thought leadership, he was able to help me figure out my special sauce. Without any pressure, he has offered to collaborate on execution in ways that allow me to leverage not just my thought leadership but also my time. Among other things, he saved me from a misguided book project in which I was quite invested, has had multiple creative insights, and has made fruitful introductions. Peter will help you develop and deliver your thought leadership platform – and if you need it, he’ll help you figure out what that is.
Peter is the real deal.
“We engaged Peter and his team to assist with our global strategy for our SGEi company brand as well as my individual Shane Green brand. Peter’s methodology and insights was the perfect catalyst for re-engineering our strategy, aligning our people, and implementing the necessary resources to achieving the next steps in our brand success. We highly recommend his services and assistance for companies or people looking to leverage their expertise and accelerate their growth.”
“Peter Winick transformed my business and elevated my value to my clients. The money that I invested in coaching him has come back to me ten-fold in the years since. Peter understands how to help smart people discover their highest value to clients and then build systems to serve those needs. Over the years, as I’ve collaborated with Peter on other projects for mutual clients, I’ve seen his team’s ability to build out statistically valid assessments, enterprise offerings, video training programs and more. If you are committed to learning, being challenged and changing your offering so that it scales beyond just yourself, Thought Leadership Leverage is the answer.”
Peter literally transformed my business model by getting me to focus on blind spots I didn’t know I had. He has tremendous business acumen and an uncanny ability to get to the core of an ROI issue very quickly. But what impresses me most about him is his generosity and candor. A consummate professional, he’s not only a partner I trust – a wingman – he’s become a friend.
Peter started adding value to me and my business from our first conversation. He listened intently and offered guidance and advice to help me start thinking differently about my value and positioning as a thought leader. He helped focus my broad offerings into a scalable roadmap for future success. His knowledge, expertise, structure and strategic leadership helps thought leaders be all they can be.
“After our first conversation, I knew that I wanted to work with Peter. His mission to help those working to make a positive difference and his ability to quickly understand my situation and help me move forward were a powerful combination. After we had been working together for a few weeks, I told him that he had ‘rewired my brain’ for successfully building the business I had imagined.”
“Peter is the perfect partner. Not only is he a seemingly endless resource of connections, ideas and brilliant strategy but he has the uncanny ability to push business forward in a fraction of the time expected. Our company was set on fire from the first day we met with him and from that moment on we played in an entirely different league.”
The TLL team is wonderful. You’ll get a group of smart, thorough people with a great process to help you get a fresh perspective on how to grow your platform and make meaningful progress on the journey.
From the first meeting with Peter it was evident that we were embarking on a journey towards success with someone who had what we needed…Passion! As further engagement took place the entire TLL team exhibited that same passion for what I believe they do best and that’s taking an idea and giving it a voice. We live in a world where it’s easier to say what you want the world to know, it’s just harder to be heard. Peter and the TLL team will cut through the noise and amplify the one voice that matters most…Yours! As we are now launching our business and book it has become clear that they have set us up to achieve greatness through intentional strategy, defined objectives, and proven methods of delivery. Get them on your team and win.
Ryan McCarty, Co-Founder of Culture of Good, Inc., Co-Author of Build a Culture of Good
As experienced marketers, we naturally assumed that we had effectively positioned our business, our services, and our IP. But after our first conversation with Peter and the TLL team, we realized we had some important work to do. Their in-depth analysis of our business revealed opportunities (and challenges) we had simply never considered. They quickly zeroed in on our existing strengths, identified areas of greatest potential, and developed a strategic plan for taking SmartStorming to the next level – and then to the next one after that. These folks are smart, “get it” very quickly, and worked as hard and as passionately on our business as we do. We’re delighted with our decision to work with Thought Leadership Leverage and are looking forward many shared successes in the future.
Mitchell Rigie and Keith Harmeyer, Partners, SmartStorming
Clarity, Insight & Opportunity – that’s what I was looking for when I approached Thought Leadership Leverage, and Peter Winick did not disappoint! It’s one thing to be an expert in one’s own field, but Peter revealed my value BEYOND my own field! I am truly grateful – and incredibly excited for the opportunities ahead.
Matt Lehrman, Principal – Audience Avenue, LLC
Working with Peter completely re-oriented my thinking about my intellectual property and how to use it to develop my consulting business. I really benefitted from his perspective and experience. It’s like spending time with a really smart, experienced friend who cares about your success. I’m still working down the punchlist of ideas I got from our conversations – and will be for the next few years.
Cassie Solomon, The New Group
