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Thought Leadership for Updating Old Brands | Melanie Huet
Using thought leadership to launch new ideas for old brands. An interview with Melanie Huet about positioning the Simmons brand for Gen-Z consumers. Today’s guest is Melanie Huet. She is the Executive Vice President and Chief Marketing Officer of Serta Simmons Bedding. We discuss with Melanie the process of taking…
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Peter Winick is listed as #5 in the Top 50 Global Thought Leaders and Influencers on Marketing 2024